Article From ReadWriteWeb, by Xplana
Submitted by Teresa
“Today, digital textbooks for higher education and career education account for only 0.5% of all textbook sales in the United States. According to a new study by social learning platform Xplana, this could soon change. Xplana predicts that digital textbooks will account for almost 20% of all textbook sales within the next five years. This will make digital textbooks a $1 billion market. According to Rob Reynolds, who is one of the co-authors of this report and also the director of product design and research for Xplana, this rapid growth will be driven by a number of factors, including the proliferation of tablets and e-readers like the iPad and Kindle, the availability and pricing of e-textbook content and an increasing interest in online learning. According to this study, sales of digital textbooks will increase 100% year-over-year in 2010 and the continue to grow rapidly for the years to come.”
The report/study is available here:
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