Alumni

MartinDear WIU Alumni & Friends,

We have the opportunity to enhance our University's brand image, and I want to keep you up-to-date on the progress. Over the past year, the University Marketing team worked on a new platform that establishes a unique brand for WIU that speaks not just to who Western is, but who we will become, as well as refreshes WIU's brand for improved recognition and memorability.

The new branding program represents academic and athletic use, and simplifies, consolidates and unifies through a visual element (please note: there will not be a new logo created). The next steps include a Fall 2019 launch of visual and brand messaging to further unify WIU, and ensuring our University departments and organizations work closely with the Visual Production Center, University Relations and/or University Printing & Mailing Center to ensure appropriate use of the logo(s).

Get a sneak peak of the new "brand story".

For more information, contact University Marketing.

Best Wishes,

MartinSignature

Martin Abraham
Acting President