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University Marketing

WIU Participates in National New Marketing Technology Test in the Windy City

The city of Chicago recently beat out New York City for selection as the national test site for the latest in new marketing technology- digital screens that can accommodate moving or static images at public transit stations and on city buses. "I received this excited phone call from one of my sales reps about this new opportunity to promote Western in Chicago during the summer.  When I learned that WIU was one of a handful of organizations invited to test a new marketing technology in THE officially designated national test market city of our state's very own Chicago, I jumped at the opportunity," said WIU's Director of University Marketing, Kristin Dunstan.

The result is a series of three images that promote Western's students and faculty in addition to the university's slogan "Higher Values in Higher Education" and the university's commitment to academic excellence. These images will be seen in rotation from June 22 - mid-July on every new digital screen in the following El stations (6-8 screens per station) : Sox/35th, Addison Red Line, Clark/Lake, Roosevelt (elevated), Library, Davis, and 35th/IIT. The three images are also featured on the new curbside digital screens on CTA buses which travel the following routes: Routes 12, 126, 157, 11, and 22.

"Use of this new technology in this way will put WIU in front of a variety of target audiences in the heart of Chicago ranging from alumni to business and philanthropic leaders to current and prospective students and their parents. A big bonus is that WIU will receive extra national attention since we are one of a select number of organizations that are included in this national marketing test. It's a terrific promotional opportunity to continue to build awareness for Western," Dunstan said.
 

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