Banner ads

Ad categories:
1. Branding
2. Traffic Building
3. Sales Leading
4. Closing a Sale

Branding:

Create buzz around the "M&M's"® Impostors contest promotion. Also to generate repeat visits and "community" around the Impostor campaign to leverage "M&M's"® brand awareness.

From the beginning of the Impostors promotion, traffic to the "M&M's"® Studios increased by about 33%.

Traffic Building:

Create a banner campaign to drive users to the I Can't Believe It's Not Butter site. The banners tie closely to the ongoing romance novel 1,000 Flowers featured at the site.

The traffic on the site has jumped from 25,000 to 85,000 monthly visitors.

Sales Leading:

Create a banner to drive traffic to the www.clinique.com site, as well as stimulate product purchases at California Macy's and mid-Atlantic Hechts stores.

The two week campaign generated 4,672 leads, 20% of whom were non-Clinique product users. More than 47% of the people who filled in their information went to the stores and made a purchase during the promotion.

Closing a Sale:

Create a banner to conveniently drive online sales to the JCPenney "mini-store" daughter page without interrupting the user's experience.

The banner generated sales and garnered approximately 10 million impressions from 12-15 sites.

 

Banner ads and text copied from Fast Summit website.