Western Illinois University Art Gallery

Graphics

InDesign specifications

Use InDesign for all posters, fliers and brochures. Create a folder that contains the InDesign document and all files used (picture, logo and font files).

If you tried to create a full-sized poster in Photoshop (300 dpi, 11 x 17", CMYK color), the file would be 64.3M without any layers. An InDesign file would be much smaller in size and have far sharper fonts.

Picture file specifications (300 dpi, CMYK)

Insert Photoshop or Illustrator images. The Photoshop image size should be the same (or larger) than the image size in the InDesign document. The Photoshop files should have a 300 dpi resolution. They need to be converted to the CMYK mode when finished.

Posters (Tabloid-sized document: 11 x 17")

Include the following information on all posters:

  1. Exhibition title
  2. Include the exhibition dates (month, date, year)
  3. Use the full gallery name: Western Illinois University Art Gallery
  4. Gallery logo
  5. University logo
  6. Picture credit for each image (include title, medium, artist, date and lender)
  7. Designer credit

Flyers (Letter-sized document: 8.5 x 11")

Include the following information on all flyers:

  1. Exhibition title
  2. Include the exhibition and reception dates (including weekday)
  3. Use the full gallery name: Western Illinois University Art Gallery
  4. Gallery logo
  5. University logo
  6. All mailing information (including postage and return address)
  7. Include statement about gallery hours, location, handicap access, etc.
  8. Picture credit for each image (include title, medium, artist, date and lender)
  9. Designer credit
  10. For mailing, flyer must open at top, center fold is on the bottom