Design
No matter how fashionable or clever, if copy that is meant to be read is difficult to read -it is badly designed.
Integrate type with other design elements and develop the composition as a whole.
Type communicates on several levels:
- Content: the word’s written meaning
- Visual impact: use of type as a design element
- Context: the content and visual impact of text in relationship with entire composition
Basic Type Anatomy
Major Typeface Classifications
Letterspacing
Type Measurement
1 Inch = 72 points = 6 picas (1 pica=12 points)
Font-Type Definitions
Font: All the letters, numbers and punctuation of a single size of a single typeface (12-point Helvetica)
Typeface: The distinctive, design of an alphabet (and accompanying numbers and punctuation). All point sizes of that typeface.
