Undergraduate Catalog

Management and Marketing

Chairperson: Dr. Craig Conrad
Office: Stipes Hall 414
Telephone: (309) 298-1535; Fax: (309) 298-1019
E-mail: CA-Conrad1@wiu.edu
Website: wiu.edu/mandm

Program Offerings and Locations:

  • Bachelor of Business in Human Resource Management: Macomb, Quad Cities
  • Bachelor of Business in Management: Macomb, Quad Cities
  • Bachelor of Business in Marketing: Macomb, Quad Cities
  • Bachelor of Business in Supply Chain Management: Macomb, Quad Cities
  • Minor in Human Resource Management: Macomb, Quad Cities, Online
  • Minor in International Business: Macomb, Quad Cities
  • Minor in Management: Macomb, Quad Cities
  • Minor in Marketing: Macomb, Quad Cities, Online
  • Minor in Supply Chain Management: Macomb, Quad Cities, Online

Faculty: Baril, Brazhkin, Chakravorti, Conrad, Creasey, Gates, Gorshunov, Grachev, Howe, Humphrey, Hunt, Jennings, Koo, Liao, Mhango, Patterson, Rands, Sawhney, Shike, Singh, Stewart, Tarrant, Western, Wiencek, Yang, Zimmerman.

The Department of Management and Marketing offers four Bachelor of Business degree programs that provide the theory, practical knowledge, and skills needed for high-potential managerial and specialist jobs in various types of organizations.

Human Resource Management improves the effectiveness of people in organizations. The B.B. in Human Resource Management degree program is designed to develop the professional skills needed for a successful career in any organization. In addition, students receive a solid base in other functional areas of an organization. Typical career areas are employment recruiting and staffing, training and development, industrial and labor relations, compensation and benefits, safety and health, and government compliance. Human Resource Management faculty strongly recommend that HRM majors engage in enrichment activities such as an internship, a Study Abroad program, or a minor.

The B.B. in Management degree program emphasizes practical professional management skills, allowing students the flexibility to focus on such areas as organizational behavior/ organization development, small business management, and operations management. Management is a diverse and applied field of study. Therefore, the objectives of the program include 1) preparing generalists who integrate and coordinate organizational activities of marketing, finance, accounting, operations, and human resources in order to meet organizational goals, and 2) preparing specialists who focus on management analysis, information systems, policy and strategic analysis, and the management of a single operation. Typical placements include general management, retailing management, hotel/ motel management, and operations management positions in manufacturing and service organizations, computer-related occupations, high technology administration, organization development consulting, health care administration, government services, and non-profit organization administration. Management faculty strongly recommend that Management majors engage in an enrichment activity from among the following: an internship, a Study Abroad program, or a minor.

Marketing is the activity of developing products and services to satisfy customers’ needs and then making them available at the right places, at the right times, and at competitive prices. Changes in social and economic systems have created new challenges for Marketing professionals. Increasingly, they must focus on both domestic and global opportunities in-step with ever-evolving technologies. They must also be continually responsive to cultural differences and ethical issues. The B.B. in Marketing degree offers students a broad-based education in a variety of marketing specialties including integrated marketing communications, marketing technologies, and sales management. When combined with the capstone course in marketing management, students are qualified to assume a variety of careers including personal selling (for consumer and industrial products), marketing research, public relations, advertising management, and retailing management.

Supply Chain Management (SCM) is a field that cuts across the functional lines of a company. SCM involves managing the internal and external components of a supply system including purchasing parts and supplies, arranging transportation, and managing inventory levels. SCM professionals work with marketing, operations, accounting, and finance to ensure that products/services are available to the company and the consumer when needed and to control costs. For the B.B. in Supply Chain Management, students take courses in logistics, transportation, international business, professional selling, negotiations, and purchasing. Employment opportunities in SCM are particularly attractive as graduates command above-average salaries.

GradTrac is available to Human Resource Management, Management, and Marketing majors. See more information about GradTrac.

Honors Curriculum—Academically qualified students in this department are encouraged to complete an honors curriculum in University Honors, Departmental Honors, or General Honors. All Honors students must complete the one-hour honors colloquium (G H 299). General Honors includes General Honors coursework. Departmental Honors includes honors work in the major. University Honors combines Departmental and General Honors. For more information about honors curricula see the Centennial Honors College page of the catalog or visit the Centennial Honors College website at wiu.edu/Honors.

Integrated Baccalaureate and Master’s Degree Program—An integrated baccalaureate and master’s degree program is available for the Bachelor of Business in Human Resource Management, Management, Marketing, or Supply Chain Management: Master of Business Administration. An integrated degree program provides the opportunity for outstanding undergraduates to earn both degrees in five years. Please refer to the Graduate Studies catalog for details about the integrated program.

Degree Programs

Bachelor of Business—Human Resource Management

All students seeking the Bachelor of Business in Human Resource Management must complete I, II, III, IV, and V below, and the foreign language/global issues requirement for the major#. The minimum semester hour requirement for the baccalaureate degree is 120 s.h.

Pre-Human Resource Management students who have earned 60 hours, but are ineligible to declare a business major will be limited to a maximum of 29 hours of business courses (see Limit on Business Credits) and may be removed from business courses.

  1. University General Education Curriculum: 43 s.h.
  2. Business Core Courses†: 33 s.h.
  3. Departmental Core Courses: 21 s.h.
    BL 431 or 432; CS 302; HRM 353, 441, 442, 446, 449, 499
  4. Electives
    1. Directed: 12 s.h.
      COMM 305; ECON 440; HRM 400, 443, 444; MGT 350, 448, 481; either MGT 425 or 445; MGT/OM 352; EOS 311 or EOS 377 or ET 448 (choose one); SCM 451
    2. Open: 11 s.h.
  5. Other: 15 s.h.*
    Natural Sciences/Mathematics: MATH 137 and STAT 171
    Social Sciences: ECON 231 and 232 and either PSY 100 or SOC 100

# The foreign language/global issues graduation requirement may be fulfilled by successfully completing one of the following: 1) a designated foreign language requirement [see Foreign Language/Global Issues Requirement]; 2) a General Education global issues course; 3) any major’s discipline-specific global issues course; or 4) an approved Study Abroad program.

†BCOM 320 (Business Core) fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

*15 s.h. may count toward the University General Education requirement.

Bachelor of Business—Management

All students seeking the Bachelor of Business in Management must complete I, II, III, IV, and V below, and the foreign language/global issues requirement for the major#. The minimum semester hour requirement for the baccalaureate degree is 120 s.h.

Pre-Management students who have earned 60 hours, but are ineligible to declare a business major will be limited to a maximum of 29 hours of business courses (Limit on Business Credits) and may be removed from business courses.

  1. University General Education Curriculum: 43 s.h.
  2. Business Core Courses†: 33 s.h.
  3. Departmental Core Courses: 21 s.h.
    BL 431 or 432; CS 302; HRM 353; MGT 350, 455, 481, 499; MGT/OM 352
  4. Electives
    1. Directed: 12 s.h.
      Upper-division Management courses: 6 s.h.
      Upper-division Business courses: 6 s.h.
    2. Open: 11 s.h.
  5. Other: 15 s.h.*
    Natural Sciences/Mathematics: MATH 137 and STAT 171
    Social Sciences: ECON 231 and 232 and either PSY 100 or SOC 100

# The foreign language/global issues graduation requirement may be fulfilled by successfully completing one of the following: 1) a designated foreign language requirement [see Foreign Language/Global Issues Requirement]; 2) a General Education global issues course; 3) any major’s discipline-specific global issues course; or 4) an approved Study Abroad program.

†BCOM 320 (Business Core) fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

*15 s.h. may count toward the University General Education requirement.

Bachelor of Business—Marketing

All students seeking the Bachelor of Business in Marketing must complete I, II, III, IV, and V below, and the foreign language/global issues requirement for the major#. The minimum semester hour requirement for the baccalaureate degree is 120 s.h.

Pre-Marketing students who have earned 60 hours, but are ineligible to declare a business major will be limited to a maximum of 29 hours of business courses (see Limit on Business Credits) and may be removed from business courses.

  1. University General Education Curriculum: 43 s.h.
  2. Business Core Courses†: 33 s.h.
  3. Departmental Core Courses: 21 s.h.
    CS 302; MKTG 329, 331, 337, 429, 497; SCM 211
  4. Options of Study (select A or B) 15 s.h.
    1. Enterprise Marketing
      Choice of any 5 of the following:
      1. Any 300-400 level MKTG courses
        NOTE: No more than 3 s.h. of MKTG 400 may be applied towards this total
      2. GCOM 117
    2. Marketing Technology
      1. Choice of 4 of the following courses: MKTG 371, 411, 421, 431, 441
      2. Choice of 3 s.h. from any 300-400 level MKTG courses
        NOTE: No more than 3 s.h. of MKTG 400 may be applied towards this total
  5. Open Electives: 8 s.h.
  6. Other: 15 s.h.*
    Natural Sciences/Mathematics: MATH 137 and STAT 171
    Social Sciences: ECON 231 and 232 and either PSY 100 or SOC 100

# The foreign language/global issues graduation requirement may be fulfilled by successfully completing one of the following: 1) a designated foreign language requirement [see Foreign Language/Global Issues Requirement]; 2) a General Education global issues course; 3) any major’s discipline-specific global issues course; or 4) an approved Study Abroad program.

†BCOM 320 (Business Core) fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

15 s.h. may count toward the University General Education requirement.

Bachelor of Business—Supply Chain Management

All students seeking the Bachelor of Business in Supply Chain Management must complete I, II, III, IV, and V below, and the foreign language/global issues requirement for the major#. The minimum semester hour requirement for the baccalaureate degree is 120 s.h.

Pre-Supply Chain Management students who have earned 60 hours, but are ineligible to declare a business major will be limited to a maximum of 29 hours of business courses (see Limit on Business Credits) and may be removed from business courses.

  1. University General Education Curriculum: 43 s.h.
  2. Business Core Courses†: 33 s.h.
  3. Departmental Core Courses: 24 s.h.
    CS 302; MGT/OM 352; SCM 211, 340, 400 (or approved substitute), 411, 451, 453, 499
  4. Electives
    1. Directed: 9 s.h.
      One of the following courses (3): SCM 330, 457, 460, 461, 465, 470
      Two of the following courses (6):
      AGEC 333, 349
      B L 431
      HRM 353
      MGT 425, 455
      MKTG 317, 335, 441, 497
      ET 241, 344, 346, ET/ENGR 345
      SCM 330, 457, 460, 461, 465, 470, or any SCM elective with department chairperson approval
    2. Open: 11 s.h.
  5. Other: 15 s.h.*
    Natural Sciences/Mathematics: MATH 137 and STAT 171
    Social Sciences: ECON 231 and 232 and either PSY 100 or SOC 100

# The foreign language/global issues graduation requirement may be fulfilled by successfully completing one of the following: 1) a designated foreign language requirement [see Foreign Language/Global Issues Requirement]; 2) a General Education global issues course; 3) any major’s discipline-specific global issues course; or 4) an approved Study Abroad program.

†BCOM 320 (Business Core) fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

*15 s.h. may count toward the University General Education requirement.

Minors

Minor in Human Resource Management: 18 s.h.
  1. BL 230*, MGT 349*, HRM 353: 9 s.h.
  2. Select three courses from the following: HRM 441, 442, 443, 444, 446, 449: 9 s.h.

*Business majors should consult with their academic advisor.

Minor in International Business
Option I: For Business Majors: 16 s.h.
  1. Foreign Language (3–4 s.h); MKTG 317: 6–7 s.h.
  2. 9 or 10 s.h. from ECON 420 or 470, FIN 497, HRM 444, INAG 310, MGT 485, MKTG 417, SCM 411; one course may be taken from Foreign Languages (any second course in the same language as core course), BAT 300, NUTR 300, POLS 331, or History (any non-U.S. History course at the 300 or 400 level)
Option II: For Non-Business Majors: 24 s.h.
  1. Foreign Language (3 or 4 s.h.); MKTG 317; 6 s.h. from ACCT 200, ECON 231, FIN 311, MGT 349, MGT 125, MKTG 327, SCM 211: 12–13 s.h.
  2. 11–12 s.h. from same courses listed in Option I.2: 11–12 s.h.
Minor in Management: 18 s.h.
  1. BL 230*, MGT 349*, MGT/OM 352, HRM 353: 12 s.h.
  2. Select two courses from the following: 6 s.h. MGT 350, 425, 445, 447, 448, 470, 472, 473, 474, 481, 483, 485

*Business majors should consult with their academic advisor.

Minor in Marketing: 18 s.h.
  1. ACCT 200 or ACCT 201 or ECON 232: 3 s.h.
  2. Business Elective: 3 s.h.
  3. MKTG 327: 3 s.h.
  4. Marketing Electives: 9 s.h.
Minor in Supply Chain Management: 18 s.h.
  1. SCM 211 and 411: 6 s.h.
  2. Supply Chain Management Electives: 9 s.h.
  3. Business Elective: 3 s.h.

Course Descriptions

BUSINESS AND TECHNOLOGY (BAT)

300 Global Study. (1–9, repeatable to 9) (General Education/Multicultural Studies) Integrates the study of international business or technology with international travel. Focuses on preparing students for the global environment of the 21st century. Only 3 s.h. can be applied toward the International Business minor. Prerequisite: permission of instructor.

490 Business Core Assessment. (0) Requires each business major to demonstrate his/her proficiency on selected learning goals for the Bachelor of Business program. The course is taken during the student’s senior year. Corequisite: MGT 490. Graded S/U.

BUSINESS COMMUNICATION (BCOM)

320 Business Communications. (3) Practical application of effective written and oral business communication concepts. Writing Instruction in the Disciplines (WID) course. Prerequisite: ENG 280.

BUSINESS LAW (B L)

230 The Legal Environment of Business. (3) An introduction to the legal system and the laws governing activities of business, including a study of the foundations of the legal system, business ethics, alternative dispute resolution, contracts, business wrongs (torts), and an introduction to business organizations.

431 The Law of Commercial Transactions. (3) A study of commercial transactions including contracts, sales, bankruptcy, secured transactions, and the legal environment of business.

432 The Law of Business Organizations. (3) A study of the laws governing business organizations, including agency, partnerships, corporations, employment, real estate, and an overview of the legal relationships between business and government.

460, 461, 462 Independent Research in Business Law I, II, and II. (1–2 each) Independent research study of an approved topic. For selected business majors. Prerequisites: a cumulative GPA of 2.50 or above and permission of the department chairperson.

HUMAN RESOURCE MANAGEMENT (HRM)

353 Human Resource Management. (3) This course focuses on recruitment and human resource planning; employment, placement, compensation, and benefits; training and development; employee and labor relations; health, safety, and security; and personnel research in business and industry.

400 Human Resource Management Internship. (1–3, repeatable to 3) Integrates human resource management theories with application to actual business practice. Internships are supervised by a faculty coordinator and an executive in the firm. Proportional credit available for shorter internships. Hours cannot be applied toward requirements of a Human Resource Management minor. Prerequisites: Human Resource Management major, junior standing, completion of HRM 353 with a B- or higher, 2.0 GPA, written approval of department chair. Graded S/U only.

441 Staffing. (3) The study of human resource planning techniques in business and industry such as measurement and testing principles; attracting, selecting, and placing personnel. Prerequisite: HRM 353.

442 Compensation Management. (3) The course focuses on pay systems, which includes a study of compensation laws, job evaluation methods, wage/ salary curves, development of compensation packages, and administrative procedures used in compensation and benefits administration. Prerequisite: HRM 353.

443 Collective Bargaining. (3) A comprehensive study of collective bargaining. Stress is given to legislation, policies, and practices pertinent to collective bargaining, as well as to procedures and techniques utilized in bargaining. Attention also focuses upon the problem of handling and settling industrial controversy. Prerequisite: HRM 353.

444 International Human Resource Management. (3) (Global Issues) The study of human resource management practices and regulations. Topics will include staffing, selection, training and development, labor relations, performance appraisal, and managing workforce diversity in a global economy.

446 Human Resource Management in the Legal Environment. (3) Social and economic implications of government regulations concerning equal employment opportunity are covered. Includes laws and agencies relating to equality in employment for women, minorities, veterans, older employees, and disabled workers. Prerequisite: HRM 353.

449 Appraising and Developing Employees. (3) Examination of employee performance appraisal and development activities in organizations. Emphasis on their design, implementation, and evaluation, and on the systemic relationships among training, careers, and the management of organization development. Prerequisite: HRM 353.

460, 461, 462 Independent Research in Human Resource Management I, II, and III. (1–3 each, not repeatable) Independent research study of an approved topic. For selected Human Resource Management majors. Prerequisites: a cumulative GPA of 2.50 or above and permission of the department chairperson.

499 HRM Knowledge Assessment. (0) All Human Resource Management majors are required to complete the knowledge assessment examination prior to graduation. Prerequisites: senior standing; Human Resource Management major. Graded S/U only.

MANAGEMENT (MGT)

125 Business and Technology in a Global Society. (3) A comprehensive overview of global business principles, practices, and trends that are reshaping today’s business and affecting tomorrow’s competitive environment. Consideration of the impact of technology, ethics, diversity, culture, and various emerging issues on all business disciplines.

349 Principles of Management. (3) Study of the managerial process in an organizational setting with emphasis on decision making, planning, organizing, and controlling including discussion of motivation, leadership, communication, and interpersonal dynamics in an organization context.

350 Organizational Behavior. (3) Extended study of concepts dealing with individual and group behavior in organizations. Students explore theory and research as well as practical applications related to management. Prerequisite: MGT 349.

352 (Cross-listed with OM 352) Operations Management. (3) Foundations for Operations Management as practiced in contemporary organizations. Focus is on the efficient and effective value-adding transformation of inputs into goods and services in both internal and external value chains. Extensive use of mathematics and statistics is involved. Not open to students with credit in OM 352.

400 (Formerly MGT 465) Management Internship. (3–12, repeatable to 12) Work experience in an organization involving training in management-related areas. Intern will be supervised by a faculty coordinator and a supervisor in the organization. Reports of work experience are submitted to the coordinator. These hours cannot be applied toward meeting the requirements for the Management minor. A maximum of 3 s.h. may be applied toward the requirements for the Management major. Prerequisites: MGT 349 with a C or higher, Management major or minor, junior standing, minimum 2.5 GPA, and written approval of department chairperson. Graded S/U only.

425 Managerial Decision Making. (3) An examination of problem solving or decision making processes. Emphasis is on skills and techniques of individual and group problem solving and decision making including creative and critical thinking. Prerequisites: MGT 349 and CS 101.

445 Organization Development. (3) Examines current models and methods for bringing about change in organizations. Emphasizes understanding organizations as complex adaptive systems. Provides knowledge and practical tools to promote and maintain system viability across the dynamic contexts facing modern organizations. Prerequisite: MGT 350.

447 Analysis of Behavior in Organizations. (3) Examines organizational behavior from a cultural/ interpretive perspective for the purpose of describing how organizations are run rather than how they should be run. The nature of the course allows the students to gather information on how to cope with life in organizations, with specific focus on being a successful organizational member. Prerequisite: MGT 350.

448 Business Organization Structure/Theory. (3) Explores the influence of organization structure on behavior by examining such topics as technology, environment, bureaucracy, effectiveness, and power. Course includes case analysis and small group activities. Prerequisite: MGT 349.

455 (Formerly OM 455) Total Quality Management. (3) A study of theoretical principles and practical applications of total quality management in service and manufacturing settings. Addresses quantitative and managerial foundations for Statistical Process Control, Process Capability, Six-Sigma Quality, ISO9000, and the Malcolm Baldridge National Quality Award procedures. Prerequisite: MGT/OM 352 and STAT 171.

460, 461, 462 Independent Research in Management I, II, and III. (1–3 each, not repeatable) Independent research study of an approved topic. For selected Management majors. Prerequisites: a cumulative GPA of 2.50 or above and permission of the department chairperson is required.

470 Seminar in Management. (3, repeatable once) An in-depth treatment of various facets of management problems and concepts. Possible topics include conflict resolution, organizational change, and stress management. Topics determined by instructor. Prerequisite: MGT 349.

472 Entrepreneurship: Innovation and Creativity. (3) The course looks at the basic concept of entrepreneurship, types of entrepreneurial opportunities, creativity and innovation, testing the idea, and early business stage processes. Ethical, legal, and moral issues relating to entrepreneurship will be addressed. Prerequisite: MKTG 327.

473 Business Plan Development. (3) The course focuses on the business plan and its key segments, sources, and types of financing, legal forms of business ownership, intellectual property issues, and prototyping. Prerequisites: MKTG 327 and either FIN 311 or 331.

474 Small Business Management. (3) This course examines issues in running a small business. Topics include: problems, advantages, and disadvantages of operating and managing a small business. A complete business plan will be prepared. Cases, interviews, and other hands-on methods are used. Prerequisite: MGT 349.

481 Management and Society: Ethics and Social Responsibility. (3) A study of relationships between business, government, society, and individuals. Topics include ethics, social responsibility, regulation, globalization, and managing ethical and social issues of concern to various stakeholders and the natural environment. Prerequisite: MGT 349.

483 Managing Organizations for Environmental Sustainability. (3) Studies how businesses and other organizations can become more environmentally sustainable, emphasizing sustainability management practices/methods. Includes background coverage of sustainability, ecological principles, and environmental problems and philosophies, organizations’ environmental impacts, and government policy approaches. Includes a project to improve organization sustainability. Prerequisite: MGT 349 or permission of instructor.

485 International Management. (3) (Global Issues) The study of managing people and organizations in a multicultural global environment. Topics include the management functions of planning, organizing, leading, and controlling as they apply to strategy formulation, decision-making, cross-cultural organizational behavior, global teams, and intercultural communication. Prerequisite: MGT 349.

490 Business Strategy. (3) This capstone course integrates functional perspectives in a general manager’s view of organizational competition under uncertainty; explores frameworks analyzing external environments and firm resources; building and sustaining competitive advantage; and develops skills in designing, communicating, and implementing strategies. Prerequisites: senior business major; 12 s.h. in major area; and FIN 311 or 331, MGT 349, and MKTG 327. Corequisite: BAT 490.

499 Management Knowledge Assessment. (0) All Management majors are required to complete the knowledge assessment examination prior to graduation. Prerequisites: senior standing; Management major. Graded S/U only.

MARKETING (MKTG)

317 International Business. (3) (Global Issues) Introductory review of international trade emphasizing the role of marketing and distribution in directing the flow of products to and from the United States. The course also focuses on the impact of competition, politics, regulation, culture, finance, and technology.

327 Marketing Principles. (3) A general examination of the basic elements of the marketing functions. Such elements include the development, pricing, promotion, and distribution of goods and services studied in the framework of strategic and tactical decision-making by marketing managers as applied to business and nonbusiness organizations. Prerequisite: ACCT 200 or ACCT 201 or ECON 232 or junior standing.

329 Marketing Research. (3) This course concentrates on the fundamental techniques involved in determining problems, gathering and processing secondary and primary sources of information to solve marketing problems. Students will apply the research process to particular problem areas or cases through computer applications and statistical analysis. Prerequisites: MKTG 327 and STAT 171 or equivalent.

331 Promotional Concepts. (3) Emphasis is on promotion as the communication function of marketing. Attention is given to marketing communications theory, concepts, and research with in-depth treatment of all elements of the promotion mix (i.e., advertising, sales promotion, personal selling, public relations, and pointof- purchase communications). Prerequisite: MKTG 327.

333 Consumer Behavior. (3) The application of behavior science concepts and methods to the solution of marketing problems and the development of marketing strategies. Psychological and socio-cultural factors are examined in relation to the consumer decision-making process. Prerequisite: MKTG 327.

335 Professional Selling. (3) Learning to develop and apply essential professional selling skills through the use of interpersonal communication to effectively market yourself and the organization you represent. Basic concepts, processes, and techniques for selling, including customer analysis, prospecting, developing rapport, handling objections, customer service, and other related areas. Prerequisite: MKTG 327.

337 Services and Product Marketing. (3) This course provides students with skills to understand and effectively manage both services and product marketing strategies. Students will apply these skills in developing a new service in either a profit or non-profit context. Prerequisite: MKTG 327.

343 Retailing Management. (3) Retailing is studied from a decision-making approach. Topics covered include retailing strategy, consumer shopping behavior, human resource planning, the retail mix, communications, merchandising, and location. Prerequisite: MKTG 327.

371 Internet Marketing. (3) An examination of how businesses are using the Internet as a viable marketing tool. Understand the impact of the World Wide Web on the marketing mix and examine the unique competencies of this technology. Prerequisite: MKTG 327.

400 Marketing Internship. (1–12, repeatable to 12) Integrates marketing theories with application to actual business practice. All internships are supervised by a faculty coordinator and an executive in the business firm. In order to receive maximum credit, the student must be in a full-time position for a minimum of 16 weeks. Proportional credit will be granted for internships of shorter duration or with less working hours. These hours cannot be applied toward meeting the requirements for a Marketing minor. Prerequisites: Marketing major or minor, minimum junior standing, 2.75 GPA, 9 s.h. of Marketing coursework, and written approval of department chairperson. Graded S/U only.

411 Mobile Marketing. (3) An exploration of the applications of mobile marketing to increase brand awareness, generate customer profile information, increase site traffic, improve customer loyalty, and enhance revenues. Prerequisite: MKTG 327.

417 International Marketing. (3) (Global Issues) Emphasis is on marketing planning and strategies in the global environment. An examination of the cultural, political, economic, and other important factors affecting the international marketer and international marketing operations. Prerequisite: MKTG 327.

421 Seminar in Marketing Technologies. (3) A seminar course on the latest technological advances being deployed by marketers. Students will learn to understand and evaluate the impact of potential technologies on marketing strategy using industry and organizational examples. Prerequisite: MKTG 327.

429 Marketing Measurement and Pricing. (3) This course provides students with skills to measure the effectiveness of marketing strategies with emphasis on the pricing component of the marketing mix. Computation, application, and interpretation of commonly used marketing measurements provide students the ability to evaluate marketing decisions. Prerequisite: MKTG 327. Prerequisite or Corequisite: CS 302.

431 Direct Marketing Management. (3) An examination of the concepts, strategies, and applications involved in direct marketing, including direct mail, direct response advertising, telemarketing, catalogs, broadcast, and co-ops. Measurability, accountability, lists, database management, and the integration of direct marketing programs into the marketing mix are stressed. Prerequisite: MKTG 327.

432 Advertising and Promotional Campaigns. (3) Planning and development of advertising campaigns by students. A skills and techniques course which focuses on the application of advertising, sales promotion, and public relation concepts to the development of a promotional campaign. Prerequisites: MKTG 331, 333, or permission of the instructor.

441 Customer Relationship Management. (3) A systematic overview of the background and the methods of facilitating customer relationships for competitive advantage including a discussion of the concepts and frameworks surrounding the process of developing and maintaining efficient customer relationship management. Prerequisite: MKTG 327 or SCM 211.

460, 461 Independent Study in Marketing. (1–3 each, not repeatable) The student works with a Marketing professor to pursue an investigation of special Marketing interest. Prerequisites: Marketing major or minor, 2.75 GPA or higher, 12 s.h. of Marketing coursework, written permission of the professor and department chairperson.

479 Marketing Practicum in Survey Research. (3) Student will work one-on-one with a faculty member on a research project in survey research. This course brings together the theory and practice of survey research methods. Prerequisites: Successful completion of MKTG 329 and POLS/SOC 432.

497 Marketing Management. (3) The integration and implementation of marketing strategy by the marketing management manager is the focus of this capstone course. Through participative analysis and discussion, each student is exposed to the dynamic marketing environment. Prerequisites: MKTG 327, an additional 6 s.h. of Marketing coursework, and senior standing.

SUPPLY CHAIN MANAGEMENT (SCM)

211 Supply Chain Management. (3) A survey course in Supply Chain Management. The student will study strategies involving quality and service, procurement, inventory management, warehousing, material handling, transportation, supplier selection, information flows, international trade, and rigorous statistical analysis of business uncertainties.

330 Warehouse Management. (3) An examination of the body of handling and warehousing knowledge common to all materials management. Should provide the student with skills necessary to cope with problems in the areas of purchasing, inventory control, traffic management, and production. Prerequisite: SCM 211 or permission of instructor.

340 Transportation Management. (3) Deals with the day-to-day buying and selling of transportation services. Reviews the basic job of a traffic manager, the decision variables considered by a traffic manager, the organization position of traffic management, and freight classifications and tariff interpretations. Prerequisite: SCM 211 or permission of instructor.

400 Supply Chain Management Internship. (1–12, repeatable to 12) Integrates Supply Chain Management theories with application to actual business practice. All internships are supervised by a faculty coordinator and an executive in the business firm. A maximum of 3 s.h. can be applied toward meeting the requirements for a Supply Chain Management major or minor. Prerequisites: SCM major or minor; written approval of the department chairperson; completion of SCM 211 with a grade of “C” or higher; 2.0 GPA; and BCOM 320 or COMM 241 or permission of instructor. Graded S/U only.

411 Global Supply Chain Management. (3) (Global Issues) Advanced study of global Supply Chain Management and the managerial functions involved in the movement of goods into and out of businesses. Prerequisite: SCM 211 or permission of the instructor.

451 Supply Chain Negotiation. (3) Course examines the various aspects and processes of supply chain negotiation, particularly between buyers and sellers of goods and services. Through instruction and practice, students gain knowledge and understanding of the principles and techniques of business bargaining. Crosscultural comparisons will be included. Prerequisite: SCM 211 or consent of instructor.

453 Supply Management. (3) A study of procurement with specific attention to strategic sourcing of goods and services. Emphasis is on supplier relationship management; supplier selection, evaluation, and development; as well as e-sourcing, lean supply chain management, contract management, and purchasing law and ethics. Prerequisite: SCM 211 or MGT/OM 352 or permission of instructor.

457 (Formerly OM 457) Project Management. (3) Examines principles of selecting, organizing, staffing, controlling, and directing projects in operations/supply chain management. Topics include developing crossfunctional teams, leading and mentoring team members, applying critical thinking methods while meeting outcomes and objectives, CPM/PERT techniques, and utilizing project management software. Prerequisite: MGT/OM 352 or SCM 211 or permission of instructor.

460, 461 Independent Study in Supply Chain Management I, II. (1–3 each, not repeatable) An independent research or study course on Supply Chain Management problems for selected students. Prerequisites: SCM major or minor, 2.75 GPA or higher, 12 s.h. of SCM coursework, and permission of instructor and chairperson.

465 Supply Chain Risk Management. (3) Examination of effective risk management in global supply chains. Topics include: identification of risk sources; contingency planning; risk and disaster mitigation and recovery; responses to government regulatory, sustainability, societal, and stakeholder demands; and financial aspects of managing supply chain risk. Prerequisites: SCM 340 or 411 or 453 or permission of instructor.

470 (Formerly SCM 370) Inventory Strategy. (3) A review of current and emerging strategies for managing and controlling inventory levels. Emphasis is on the development of quantitative techniques for successfully managing inventory costs and supply. Prerequisites: SCM 211 and STAT 171 or equivalent.

499 SCM Knowledge Assessment. (0) All Supply Chain Management majors are required to complete the knowledge assessment examination prior to graduation. Prerequisites: senior standing; Supply Chain Management major. Graded S/U only.

APPAREL & TEXTILE MERCHANDISING [*****Added: Aug 13, 2018*****]

ATM 170 (Formerly FCS 170) Introduction to Apparel Merchandising. (3) Introduction to the merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.

ATM 171 (Formerly FCS 171) Basic Clothing Construction Techniques. (3) A broad range of sewing techniques and problems applied to a variety of projects for the individual. 2 hrs. lect.; 2 hrs. lab. (Additional lab supplies to be purchased.)

ATM 190 (Formerly FCS 190) (Cross-listed with HM 190 and NUTR 190) Introduction to Professional Practices. (1) This course is designed to introduce DFMH majors to program expectations specific to their careers. Students will be exposed to a variety of resources to aid them in their studies. Not open to students with credit in HM 190 or NUTR 190.

ATM 270 (Formerly FCS 270) Textile Science. (3) Introduction to textile fibers, yarns, structures, and finishes related to performance, selection, and care of textile products. Prerequisite: ATM 170.

ATM 272 (Formerly FCS 272) Basic Design Concepts for Merchandising. (3) Explore the visual aspect of fashion products using principles and elements of design. Prerequisite: ATM 170. 2 hrs. lect.; 2 hrs. lab. (Additional lab supplies to be purchased.)

ATM 274 (Formerly FCS 274) Apparel Merchandising Systems. (3) Provides an overview of basic math functions used in the fashion merchandising industry. Prerequisite: ATM 170.

ATM 276 Apparel Forecasting. (3) Introduction to methods and analysis techniques used by forecasters to predict future trends in the fashion industry including styles, fabrics, and colors. Prerequisites: ATM 170 and STAT 171.

ATM 278 (Formerly FCS 278) Merchandising Practicum. (3) Expose students to the fashion related retail environment. Prerequisite: ATM 170. 3 hrs. lect.; 4 hrs. lab.

ATM 331 (Formerly FCS 331) Consumer and Professional Practice. (3) Interrelationship of environments and the consumer, in addition to integrating professional practices in the apparel industry. Study of consumer services, consumer wants, professional behavior, and cultural diversity in the workplace. Prerequisites: ATM 170 and junior standing.

ATM 370 (Formerly FCS 370) Quality Assurance in the Apparel Industry. (3) A pragmatic application of evaluating performance characteristics of textiles, textile testing techniques, and the significance of quality in textile products. Prerequisite: ATM 270. 2 hrs. lect.; 2 hrs. lab.

ATM 371 Apparel Product Analysis. (3) Study of manufacturing processes and practices used by fashion industries focused on ready-to-wear apparel production including written specifications, sizing, labeling, styling details, garment assembly, and cost. Prerequisite: ATM 270.

ATM 372 (Formerly FCS 372) Visual Merchandising. (3) Practical application of visual merchandising practices and techniques as related to fashion retail organizations, interiors, and their merchandise. Prerequisite: ATM 272. 2 hrs. lect.; 2 hrs. lab. Additional lab supplies to be purchased.

ATM 373 (Formerly FCS 373) Fashion Promotion. (3) A practical approach to promotion techniques in the fashion industry. Prerequisites: ATM 372 and junior standing.

ATM 374 (Formerly FCS 374) Buying. (3) A study of fashion retail buying, practices, and procedures. Computer technology will be a part of this course. Prerequisite: ATM 274. Field trips and production work are required.

ATM 375 (Formerly FCS 375) Diversity of Dress. (3) (General Education/Multicultural Studies)
(Global Issues) An exploration of diverse cultures through dress and adornment. Prerequisites: At least one course in each of Category III and Category IV of the University General Education Curriculum or permission of instructor.

ATM 376 (Formerly FCS 277 and FCS 376) Historical Costume—Twentieth Century. (3) A theoretical approach to twentieth century historic dress examined in the context of social, economical, political, and artistic development. Writing Instruction in the Disciplines (WID) course. Prerequisites: ATM 170; ENG 180 and 280.

ATM 377 (Formerly FCS 377) Apparel Merchandising Travel Study. (3) Tours to domestic and international properties, facilities, and agencies related to the fashion industry. Prerequisite: junior standing or permission of instructor.

ATM 378 (Formerly FCS 378) Seminar in Apparel Merchandising. (3) An analysis of current issues, rends, and future projections influencing the field of apparel and textile merchandising. Prerequisites: ATM 170 and permission of instructor.

ATM 470 Apparel Brand Management. (3) Overview of essential elements of fashion brands and the fashion branding process within the apparel and textile industry. Explore concepts, strategies, and issues involved in fashion branding and merchandising activities with respect to the stylistic aspects of the apparel industry. Prerequisites: ATM 170; junior standing or permission of instructor.

ATM 472 (Formerly FCS 472) Merchandising Strategies. (3) Visual merchandising practices and techniques applied to merchandise, store design, and store layout using industry software. Prerequisites: ATM 372 and junior standing.

ATM 473 (Formerly FCS 473) Apparel Merchandising Entrepreneurship. (3) A practical approach to researching and developing a fashion retail business plan. Prerequisites: ATM 274 and junior standing.

ATM 474 (Formerly FCS 474) Apparel Multi-Channel Retailing. (3) An overview and analysis of multi-channeling as a retail model and its impact on the fashion industry. Prerequisites: ATM 374 and junior standing.

ATM 476 (Formerly FCS 476) Global Issues Affecting Apparel Merchandising. (3) A critical analysis of merchandising principles and practices as applied to the textile and apparel complex in a global context with emphasis on economic, political, environmental, cultural, and societal issues; geographic distribution, trade theory; trade data; and technological developments. Prerequisites: ATM 170, and junior standing or permission of instructor.

ATM 477 (Formerly FCS 477) (Cross-listed with HM 477) Theory and Research in Apparel Merchandising and Hospitality Management. (3) A study of theory, research methods, and analytical concepts in apparel and textile merchandising, hospitality management, and nutrition. Not open to students with credit in HM 477. Prerequisites: STAT 171 and junior standing.

ATM 478 (Formerly FCS 478) Apparel Merchandising Pre-Internship. (1) Preparation for the internship including resume writing, investigation of site opportunities, interviewing, and overview of the internship program. To be taken the semester before the internship. Prerequisites: ATM 170, 270, 276, and 331.

ATM 479 (Formerly FCS 479) Internship in Apparel Merchandising. (6) Supervised field experience for application of theory and skills in an agency or business approved by the department. 40 clock hours per semester hour are required. Prerequisites: ATM 478, 2.5 GPA in the major and 2.0 GPA overall, and site approved by the department. Graded S/U only.

ATM 480 Apparel Styling. (3) This course focuses on adapting fashion appearance to create the image working with clientele. It will acquaint students with the principles and practices of the image consulting industry. Prerequisites: ATM 170; junior standing or permission of instructor.