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Ronald Bauerly

Title: Professor
Office: 418M Stipes Hall
Phone: (309) 298-1302
E-mail: RJ-Bauerly@wiu.edu

Education:

• DBA, Marketing, Southern Illinois University-Carbondale, 1989
• MBA, Marketing Concentration, University of Iowa, 1977
• BBA, Marketing, University of Iowa, 1975

Teaching Interests:

• Advertising
• Consumer Behavior
• Retailing

Research Interests:

• Emotional Appeals in Advertising
• Small Business Advertising
• Marketing Education