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John Drea

John Drea
Associate Dean/MBA Director/Professor of Marketing

Management and Marketing
Stipes Hall 101
(309) 298-2442
JT-Drea@wiu.edu

Education

  • D.B.A., Marketing, Southern Illinois University-Carbondale, 1994
  • M.B.A., University of Notre Dame, 1982
  • B.A., English, Business Administration/Economics, Illinois College, 1980

Teaching Interests

  • Marketing Principles
  • Marketing Research
  • Consumer Behavior

Research Interests

  • Innovation in Marketing Education
  • Effects of Promotion Upon Consumer Behavior
  • Measurement Techniques
  • Attendance Modeling