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Ron Schroder
Instructor of Marketing

Management and Marketing
WIU QC
(309) 298-9481
RP-Schroder@wiu.edu

Education

  • MBA - Marketing, University of Minnesota, 1988
  • BA - Business & German, Calvin College, 1986

Teaching Interests

  • International marketing
  • Advertising & promotion
  • Consumer behavior
  • Marketing principles

Research Interests

  • Innovation and consumer adoption
  • Impact of advertising on children
  • Consumer segmentation