Western Illinois University: Macomb Campus
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Management and Marketing
Undergraduate Programs of Study in Management and Marketing
Formerly the Department of Management and The Department of Marketing, our new department is streamlining our resources to better serve the needs of our students.
A major in management blends theoretical perspectives and practical applications to develop teamwork, team-building, communication, problem-solving, leadership, analytic ability, ethical reasoning, and more.
Human Resource Management (HRM)
Improves the fit between individuals and organizations, Human Resource Management is designed to produce graduates with the tools to match their talent. Our graduates are well prepared to apply techniques which improve human resource outcomes in organizations. Staffing, compensation, training, and other HR systems work in concert to improve employee performance, retention, satisfaction, and more.
Operations Management (OM)
Operations Management is a study of activities required for efficient and effective transformation of inputs into outputs in both service and manufacturing organizations.
OM courses provide students with knowledge of a variety of analytical models and approaches to identify, define, analyze, and propose workable solutions to operating problems. These solutions involve designing, planning, directing, and controlling of facilities, processes, materials, energy, and people used in producing an organization's products and services.
Marketing is the activity of developing products and services to satisfy customers’ needs and then making them available at the right places, at the right times, and at competitive prices. The WIU marketing degree offers students a broad-based education in a variety of marketing specialties including integrated marketing communications, retail management, and sales management. When combined with the capstone course in marketing management, students are qualified to assume a variety of careers including personal selling (for consumer and industrial products), advertising management, marketing research, retailing management, and public relations.
A complete description and curriculum requirements of the Marketing program are available in the Undergraduate Catalog.
Supply Chain Management (SCM) involves managing the internal and external components of a supply system including purchasing parts and supplies, arranging transportation, and managing inventory levels. SCM professionals work with marketing, operations, accounting, and finance to ensure that products/services are available to the company and the consumer when needed while also controlling costs. Employment opportunities in SCM are particularly attractive with SCM graduates commanding above-average salaries in the fields of logistics, transportation management, inventory management, warehouse management, and purchasing. SCM majors will take courses in logistics, transportation, international business, professional selling, negotiations, and purchasing.
A complete description and curriculum requirements of the Supply Chain Management program are available in the Undergraduate Catalog.
Today the business environment is more global than ever before. Technology has enabled people to meet and conduct business matters half way around the world. Because of the increasingly global environment of business, persons with an understanding of different cultures, markets, and business practices are in demand. Obtaining an International Business minor will give you an understanding of the economic and financial differences across countries. It can also provide a broad background in international management and marketing. This minor provides students with an understanding of the social, economic, political, and cultural context to effectively participate in a global marketplace.
- Bachelor of Business - Marketing
- Bachelor of Business - Management
- Bachelor of Business - Human Resource Management
- Bachelor of Business - Supply Chain Management
A student has the option of getting a minor in:
- Human Resource Management
- International Business
- Operations Management
- Supply Chain Management