WanmoWanmo Koo, PhD - Assistant Professor

Dietetics, Fashion Merchandising & Hospitality

Office:  Knoblauch Hall 117
Phone:  309.298.1537
E-Mail:  w-koo@wiu.edu

Wanmo Koo completed his Ph.D. in Retail and Consumer Sciences with a minor in Statistics at the University of Tennessee, Knoxville (2014). He holds a Master of Science in Merchandising from University of North Texas (2010), a Bachelor of Science in Fashion Design Information from Chungbuk National University, South Korea (2008), and a Bachelor of Arts in English Language and Literature from Chungbuk National University, South Korea (2008). His research interests encompass apparel consumer behavior related to self-image and store environment and cross-cultural studies on mobile advertising. He has published studies in refereed journals such as Computers in Human Behavior, Journal of International Consumer Marketing, and International Journal of Marketing Studies. He has proficiency in programs currently employed in fashion merchandising and retailing fields such as JDA Space Planning, JDA Datamanager, and JDA Allocation. He is a member of the American Collegiate Retailing Association, the American Association of Family and Consumer Sciences, and the International Textile and Apparel Association.