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Mijeong NohMijeong Noh, Assistant Professor

Dietetics, Fashion Merchandising & Hospitality

m-noh@wiu.edu

Dr. Mijeong Noh teaches several courses related to Fashion Merchandising: Visual Merchandising, Basic Design Concepts for Merchandising, Introduction to Fashion Merchandising, Diversity of Dress, and Global Issues Affecting Fashion Merchandising. She also has supervised undergraduate internship in Fashion Merchandising. She has been teaching Introduction to Professional Practices for students enrolled in three programs: Dietetics, Fashion Merchandising, and Hospitality.

Dr. Noh earned her Ph.D. degree in Integrated Textile and Apparel Science in 2008 from Auburn University. Her dissertation research was focused on antecedents of consumers’ online shopping beliefs, attitude, and purchase intention in a multichannel shopping environment. She holds her M.S. in Consumer Affairs in 1997 from Auburn University and her B.A. in English Literature in 1989 from Ewha Womans University in South Korea.

Dr. Noh’s research interests include global apparel/textiles, apparel marketing/branding, consumer behavior in multichannel retailing, and global retailing with an emphasis on the apparel industry. She also has worked in research on online shopping, auction shopping, and fashion forecasting using various statistical procedures for qualitative and quantitative research designs and marketing model development.

Dr. Noh also has significant professional experience. She worked as a sales and marketing associate at Raychem Korea, a Korean branch of an American multinational company. She served as a faculty member at Kookje Institute for Fashion Industries, teaching Apparel Merchandising in both online and off-line classes.