Broadcasting and Journalism

Journalism

  1. University General Education Curriculum: 43 s.h.
  2. Core Courses: 15 s.h.
    JOUR 121, 231, 232, 415, 417
  3. Other Requirements
    1. One Writing Instruction in the Disciplines (WID) course chosen from among:
      JOUR 330†, 340†, or 348†: 3 s.h.
    2. Journalism Electives: 18 s.h.
      In choosing Journalism Electives, students are encouraged to select courses that will allow them to develop expertise in one of the three available areas: advertising, news/editorial, or public relations. Included must be 6 s.h. of Journalism Electives at the 400 level.
    3. Any Minor: 16–20 s.h.
    4. Open Electives: 21-25 s.h.

†JOUR 330 or JOUR 340 or JOUR 348 fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

Class Descriptions

100 News/Media Literacy. (3) Survey of the news and examination of ways that content and form affect people’s judgments, beliefs, and attitudes about news and entertainment and views of public policies, violence, consumerism, sex, class, gender, race, age, appearance, sexual orientation, and culture. Open to all students.

121 Introduction to Mass Communications. (3) How the mass media are organized and how they function in modern society; their technological basis, economic and political foundations, and social implications. Open to all students. IAI: MC 911.

231 Reporting for the Mass Media I. (3) Laboratory in news gathering, news writing, and news judgment. IAI: MC 919.

232 Reporting for Mass Media II. (3) Practice in news writing and reporting with emphasis on accuracy, gracefulness, and succinctness. Practice in leadselection and news judgment. Prerequisites: JOUR 231 or consent of instructor.

305 Reviewing and Criticism. (3) Practice in reviewing books, plays, films, concerts, radio-television programs, and exhibits. Prerequisites: JOUR 121, 231, and 232, or consent of instructor.

306 Editorials. (3)Practice in writing editorials and columns with an emphasis on calling for action, taking a position, analyzing events, and supporting assertions with research. Prerequisites: JOUR 121, 231, and 232, or consent of instructor.

328 Editing. (3) Functions, responsibilities, and techniques of news editing; evaluation and processing of news; practice in copy editing, headline writing, picture editing, and page makeup and rewrite. Prerequisites: JOUR 121, 231, and 232, or consent of instructor.

329 Fundamentals of Public Relations. (3) Principles, methods, and activities used by individuals, corporations, governmental bodies, and organizations to promote a favorable relationship with their publics. Open to non-majors.

330 Magazine and Feature Writing. (3) Practice in writing and placing fact-based articles for generalinterest and specialized magazines, and for newspapers. Writing Instruction in the Disciplines (WID) course. Prerequisites: JOUR 121, 231, and 232, or consent of instructor.

331 Advertising Principles and Practice. (3) Advertising fundamentals; economic and social issues; research needs; and creative and production practices of advertising agencies. Open to non-majors.

332 Sports Writing. (3) Development of reporting skills needed to cover traditional and new sports; development of critical thinking to clarify rules, regulations, and problems in sports. Prerequisites: JOUR 121, 231, and 232; or consent of instructor.

333 Specialized Press. (3) Makeup, illustration, copy preparation, advertising, and editorial policies of newsletters and other organizational publications. Prerequisites: JOUR 121, 231, and 232, or consent of instructor.

334 Public Affairs and Beat Reporting. (3) Practice in reporting various news beats, including government, business, environment, religion, education, health, seniors, transportation, agriculture, and sciencetechnology. Prerequisites: JOUR 121, 231, and 232, or consent of instructor.

335 Photojournalism. (3) Digital photojournalism: the production of news and feature page photographs as singles, spreads, stories, and essays. Prerequisite: JOUR 231 or consent of instructor.

336 Public Relations Strategy and Campaigns. (3) Analysis of public relations problems and procedures; practice in applying social science principles and research techniques to solve public relations problems; preparing public relations materials. Prerequisites: JOUR 121 and 329, or consent of instructor.

340 Public Relations Writing: Techniques and Style. (3) Techniques of public relations writing for print and broadcast media, and for special audiences; public relations research; legal considerations. Writing Instruction in the Disciplines (WID) course. Prerequisite: JOUR 121 or consent of instructor.

343 Creative Strategy in Advertising. (3) Techniques and strategies used to create advertising including those related to design, graphics, makeup, and production. Prerequisites: JOUR 121 and 331, or consent of instructor.

344 Advertising Media Planning. (3) Analysis of the various advertising media in terms of markets served, client needs, media interactions, and message factors considered in the planning and selection of media. Prerequisites: JOUR 121 and 331, or consent of instructor.

348 Advertising Copy and Layout. (3) Principles and practice of writing advertising copy for mass media; using technology to prepare layouts; portfolio development. Writing Instruction in the Disciplines (WID) course. Prerequisites: JOUR 121 and 331, or consent of instructor.

400 Topics in Journalism. (3, repeatable for different topics) Discussion, research, and creation of content about special topics related to gathering, packaging, and presenting nonfiction material to an audience in various media, and how audiences receive and respond to the communication. Prerequisites: JOUR 121, 231, 232.

404 Field Work in Journalism. (1–12, repeatable to 12) Credit for internships at newspapers, magazines or other publications, or in advertising or public relations offices. By arrangement. See department chair or Journalism coordinator. No more than 6 s.h. can be used in the Journalism major, and no more than 3 s.h. of that can count toward the 400-level elective requirement. Prerequisite: junior or senior standing.

410 International Communication and the Foreign Press. (3) (Global Issues) Comparative study of journalism practices and of the mass media in representative countries; factors that determine the international flow of news. Open to non-majors. Prerequisite: junior or senior standing.

412 Problems in Contemporary Mass Communication. (3) Research into current social, economic, political, and professional problems affecting the mass media. Open to non-majors. Prerequisite: junior or senior standing.

414 Ethics in Journalism. (3) Explore ethical problems of media industries (including news, public relations, and advertising) and methods of resolution, including study of moral theories and application of case study techniques. Prerequisite: JOUR 121 or consent of instructor.

415 Mass Communications Research Methods. (3) Introduction to questionnaire construction, sampling, research design, and statistical methods used in mass communications research including those in advertising and public relations. Open to non-majors. Prerequisite: junior or senior standing.

417 Law of Mass Communications. (3) Study of legal rights of and constraints on mass media; prior restraint, publicity control, source protection, libel, privacy invasion, and other relevant legal issues. Open to nonmajors. Prerequisite: junior or senior standing.

425 Directed Study. (1–6, repeatable to 6) Opportunity for promising students of Journalism to pursue Journalism and mass communications material in depth. By arrangement. See department chair or Journalism coordinator. Prerequisite: junior or senior standing.

427 History of Mass Communications. (3) History of journalism and the mass media in the context of political, social, and economic change with an emphasis on press freedom and responsibility. Open to nonmajors. Prerequisite: junior or senior standing.

428 The Press and Popular Culture. (3) Study of how the press and journalism have been viewed in popular culture, and of how changes in social climate and in journalists’ activities over the past century have affected these views. Open to non-majors. Prerequisite: junior or senior standing.

436 International Public Relations. (3) (Global Issues) Comparative study of the nature, scope, and practice of international public relations for businesses, trade associations, nonprofit organizations, and educational and governmental institutions. Global and intercultural aspects of public relations will be emphasized. Open to non-majors. Prerequisite: JOUR 329 or consent of instructor.

440 Digital Media Skills for Journalists and Public Relations Practitioners. (3) The course will enhance digital media skills such as social media tools, multiplatform storytelling, and data visualization so students know how to generate and deliver news stories to web-based audiences. Prerequisite: JOUR 232 or consent of instructor.