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Communication Research Study Participation Opportunity

Title: Crisis Communication: Can Social Media Enhance Your Organization’s Credibility?
Principal Investigator: Dr. Bree McEwan
Phone: (480) 518-4346
Elizabeth Cobban, 502-718-2931,

The purpose of the study is to find out how people receive and consume crisis communication messages form organizations, and how the way they receive those messages affect media form (social media vs. traditional media) credibility and source (organization) credibility.

Phases(if applicable):

Participants will spend 20 minutes total

Number of Participants: 150
Location of Data collection:
Start Date: 11/12/2013
End Date: 11/29/2013 or when 150 participants obtained.
Data collection dates and times: Data collection will during this window only.
Extra Credit info reported to course instructors: No later than: 11/29/2013.
Download the instruction in PDF "Crisis Communication"