COMMUNICATION CAREER DAY SHOUT OUT
The Communication Department is preparing for the 2nd Annual Career Preparation Day on February 2, 2010. We are looking for alumni who would like to return to Western Illinois University and share their experiences with our students to help them better understand the challenges of the working world.
In particular, we are hoping that alumni will share experiences about how they prepared for their position, internships, and even interviewing/networking tips. In a challenging business environment, help from alumni can make all the difference for our current students.
If you are interested in sharing your expertise with our students please email or call Cindy Ridle at (309) 298-2107 or CA-Ridle@wiu.edu or Stacey Macchi at (309) 298-1794 or SM-Macchi@wiu.edu
FACULTY NEWS
Dr. Ming-Yi Wu will be making her public presentation of the results of her Thompson Professorship Award research October 7th, at 7:00 p.m. in the Sandburg Theatre.
Comparing Consumers' On-line Shopping Behaviors in Taiwan and the United States
Due to the process of globalization and internationalization, many corporations have established divisions and sell products all over the world. The advancement of communication technology also facilitates communication and consumption behaviors across national boundaries. Consumers have used internet as a new channel to shop on-line. This study compares consumers' on-line shopping behaviors in Taiwan and the United States. Taiwan and the United States are chosen for comparison because previous literatures suggest that these two cultures contrast greatly in cultural context and work-related cultural values.
Through the use of a survey questionnaire which investigates consumers' on-line shopping preferences and on-line shopping behaviors, this study surveyed 362 college students in Taiwan and 372 college students in the United States. Multiple statistical methods were used to analyze the quantitative data. The results suggest that there are both cultural similarities and differences in young consumers' on-line shopping preferences and behaviors in these two cultures. Thus, both cultural convergence and cultural divergence views about globalization are supported.
The statistical results also indicate that there are significant relationships between cultural values and consumers' on-line shopping preferences. Based on the results of this study, suggestions for cross-cultural on-line shopping web system designs are provided. Implications for future studies are also provided.
Pete Jorgensen and
Liza Miczo have been promoted to full professor
John Miller received the 2009 COFAC Outstanding Service Award for 2008-2009.
Stacey Macchi recieved the COFAC Outstanding Associate Faculty Award for 2008-2009.
Department of Communication Website.
