Heather McMeekan, Webmaster

Social Media Tips

Please note: All usage should adhere to WIU’s Social Media Policy at http://www.wiu.edu/vpaps/university_relations/social_media_guidelines.php

Categories of Messages

  • Awareness & Branding
  • Actions & Behavior Change
  • Crisis Management/Harm Reduction
  • Outreach & Service
  • Prevention
  • Resources Allocation, Sharing
  • Helping promote awareness of brands (majors, minors, scholarships, assistantships, workshops, presentations, etc.)
  • Short Description
  • Location info, Phone number

Awareness & Branding (Regularly Scheduled & Filler Posts)

  • Example: “The Truman Scholarship awards a freshman in good standing $1,200 towards tuition. For details, visit [web address].”

Actions & Behavior Change (Should Always Be Read Out Loud Before Posting)

  • Contacting Support for issues
  • Specific remedies (password changes, etc.)
  • ‘This, not that’ messages
    • Showing awareness of issues & efforts
    • “If this, then that” responses
    • ‘Shout out’ to other WIU sites
    • Giving thanks
    • Referrals
  • Example: “Can’t register? Please contact [] for assistance.”

Crisis Management/Harm Reduction (Must be vetted with Supervisor)

  • “We are experiencing [issues]. We appreciate your patience as our technical staff works to resolve these issues.”

Outreach & Service (Regular Filler, relatively low risk)

  • Example: “That deserves a ‘Like’ – Well done!”

Prevention (Follow basic guidelines & provide link for more info)

  • Identity Protection
  • Interdependence of resources
  • Showing presence of policies & procedures in action
  • Example: “Did you know that missing your advising appointment actually puts you at risk of taking the wrong classes? Make that appointment today, and save yourself time and money.”

Resource Awareness & Allocation (Part of micro-campaigns, ongoing awareness campaigns. Use succinct messages & point to existing source for more info)

  • Useful links, info
  • “Did you know? [micro-issue of the week & link to ‘find out more at…’]
  • Example: “Tutoring information for [discipline] is available at [website]”

Basic Script – Used for all questions which require more than a link to an existing web resource, or to close most responses to answering someone’s question.

  • Example: We'd be happy to assist you. Our phone number is (309) 298-XXXX and our email is department@wiu.edu. You can also visit us in person at [location] or via the web at wiu.edu/yourdepartment/