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"Communication" (2 results)

Encyclopedia of Political Communication	The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. *WIU ID required for off-campus access.*	Communication
Encyclopedia of Public Relations	The Encyclopedia of Public Relations explores the evolution of the public relation field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. *WIU ID required for off-campus access.*	Communication