Faculty & Staff
Ronald Bauerly
Title: Professor
Office: 430k Stipes Hall
Phone: 309/298-1592
E-mail: RJ-Bauerly@wiu.edu
Education:
- DBA, Marketing, Southern Illinois University-Carbondale, 1989
- MBA, Marketing Concentration, University of Iowa, 1977
- BBA, Marketing, University of Iowa, 1975
Teaching Interests:
- Advertising
- Consumer Behavior
- Retailing
Research Interests:
- Emotional Appeals in Advertising
- Small Business Advertising
- Marketing Education