For Prospective Students

Undergraduate Programs

Majors

The Department of Marketing & Finance offers Bachelor of Business degrees in three areas:

Marketing and finance class.

Finance

Finance develops skills and knowledge necessary for the management of money. It is concerned with the process, institutions, markets, and instruments involved in the transfer of money among and between individuals, business, and government. In addition to class lectures, students will learn from techniques such as computer simulation, case studies, and field trips and have the opportunity to learn from representatives of corporations and government agencies who visit as guest speakers.

Required study areas for the finance major include financial institutions, financial management, investment policy, insurance/risk management, and real estate. Additional studies may be taken in such courses as bank management, advanced financial management, security and portfolio analysis, personal and commercial lines of insurance, and real estate financing. Finance majors have excellent prospects for employment in financial institutions, brokerage or investment operations, and corporations or government agencies.

A complete description and curriculum requirements of the Finance program are available in the Undergraduate Catalog.

Marketing

Marketing is the activity of developing products and services to satisfy customers’ needs and then making them available at the right places, at the right times, and at competitive prices. The WIU marketing degree offers students a broad-based education in a variety of marketing specialties including integrated marketing communications, retail management, and sales management. When combined with the capstone course in marketing management, students are qualified to assume a variety of careers including personal selling (for consumer and industrial products), advertising management, marketing research, retailing management, and public relations.

A complete description and curriculum requirements of the Marketing program are available in the Undergraduate Catalog.

Supply Chain Management

Supply Chain Management (SCM) involves managing the internal and external components of a supply system including purchasing parts and supplies, arranging transportation, and managing inventory levels. SCM professionals work with marketing, operations, accounting, and finance to ensure that products/services are available to the company and the consumer when needed while also controlling costs. Employment opportunities in SCM are particularly attractive with SCM graduates commanding above-average salaries in the fields of logistics, transportation management, inventory management, warehouse management, and purchasing. SCM majors will take courses in logistics, transportation, international business, professional selling, negotiations, and purchasing.

A complete description and curriculum requirements of the Supply Chain Management program are available in the Undergraduate Catalog.

Please watch our Supply Chain Management Video for more information.
Transcript avaliable here.

SCM Project Website

Minors

The Department of Marketing & Finance offers four minors:

Complete descriptions of the minors are available in the Undergraduate Catalog.