Quad Cities Campus
Marketing at WIU Quad Cities
Program of Study
Marketing lies at the heart of successful organizations. Thriving businesses need employees who can identify customer needs as well as create and implement marketing solutions to satisfy those needs. Through your Marketing courses at Western Illinois University, you will develop important skills in the core strategic areas of products and services, professional selling, promotion, pricing, and marketing management through knowing and doing. The program has two focused certificates on integrated marketing communication and marketing technologies that will allow you to fully explore emerging areas of marketing used by world- class companies, to engage consumers and businesses. Mobile marketing, social media marketing, and a host of Internet-based marketing technologies give our students a “knowledge edge” after completing their degrees. Classes are taught using a combination of multimedia technology, case analysis, lecture, computer- based simulations, and experiential learning activities. Class sizes are typically limited to 45 in principles courses, with advanced courses restricted to 35 students per section. The Marketing major is offered at both the Macomb and Quad Cities campuses.
The Marketing program includes two professors who have received national recognition for outstanding teaching from the American Marketing Association, the Society for Marketing Advances, and the Marketing Management Association. Four professors of Marketing have previously been named as the “Outstanding Teacher of the Year” in the College of Business and Technology. These faculty understand the needs of students and the industry partners that hire those students.
The faculty makes extensive use of computer-based simulations as teaching tools in undergraduate Marketing courses. In addition, the department’s low student-teacher ratio means that you will have the personal attention you need for optimal learning. Marketing professors specialize in services marketing, direct marketing, Internet marketing, consumer research, retailing, professional selling, sales management, and advertising. Their industry experience in these areas enables them to introduce students to a network of professionals both here and internationally.
Marketing faculty are also outstanding researchers. Areas of specialized faculty research expertise include use of emotional appeals in advertising; marketing education; customer relationship management; marketing culture; effects of promotion on consumer behavior; measurement techniques; and marketplace motivations, attitudes, and behaviors.
A number of scholarships, ranging from $100 to $1,000, are available on a competitive basis. Detailed information on scholarships is available from the College advising office, (309) 298-1619; the Scholarship office, (309) 298-2001; or on the Web at wiu.edu/Scholarship
Honors in Marketing
To be eligible for the Centennial Honors College, entering freshmen must have an ACT composite score of at least 28 OR have a 26 or 27 composite ACT and be in the top 15% of their graduating class OR have an ACT composite score of at least 24 and be in the top 10% of their high school graduating class. A comparable SAT score is acceptable. To find out more, visit wiu.edu/Honors.
General honors seminars in the humanities, sciences, and social sciences provide students with the opportunity to explore key academic issues with distinguished faculty members.
Student Professional Organizations
Marketing students are encouraged to join and participate in Western’s Marketing Club. Membership in the organization broadens students’ education through discussions, visits with leading marketing officials, assistance with résumé and interview preparation, and field trips to marketing firms.
The College of Business and Technology is fully accredited by the Association to Advance Collegiate Schools of Business International, which assures that you receive a rigorous, up-to-date education. AACSB International is the largest and most prestigious accreditation organization for management education in the world.
The Department of Management and Marketing and the College encourage involvement in internship programs with public and private businesses and industry. Along with credit toward graduation, such internships provide valuable experience and frequently result in employment upon graduation.
A degree in Marketing is very desirable, offering challenging opportunities, career flexibility, and financial rewards. Career opportunities in Marketing are varied and are available in the business, government, and nonprofit sectors. Some of the types of jobs open to Marketing graduates include the following:
- Advertising manager
- Brand or product manager
- Business development manager
- Commerical/Marketing specialist
- Fundraiser/Development officer
- Domestic/International sales
- Manufacturer's representative
- Product analyst
- Product manager
- Public relations manager
- Research analyst
- Retail manager
- Sales manager
For More Information
For admissions process and general program information, contact Western Illinois University–Quad Cities at (309) 762-9481. For specific program questions, contact College of Business & Technology at 309-762-5787.