Visual Identity & Licensing Standards in Print Applications

Table of Contents

Colors
PMS®2607

For print and publications, the University signature may be printed on a solid white or light background in University purple, PMS®2607, or in black. To place the logo on a photo background, encase the logo in a solid white box with no border. To print the logo on a purple or black background, place a white thin border around the mark and print the type in white. Maintain minimum spacing requirements.

For print applications, the following color palettes are suitable to complement University purple - - PMS 116, 152, 485, 384, 5845, 540, 567 and 415. (Note: Due to computer and browser differences, these swatches may not accurately represent the true printed PMS color.)
   
PMS 116PMS 152PMS 485PMS 348


     
PMS 5845PMS 540PMS 567PMS 415

For Web applications, University purple is #663399. Please see the Web guidelines for proper usage in Web applications.

Spacing and Sizing

Minimum spacing between any part of the signature logo with other elements on the page or edge of the paper is 1/3 the width of the logo. Minimum size of the logo is 1 pica 8 points or 3/8 inch.