Visual Identity & Licensing Standards in Print Applications

Table of Contents

Stationery

Letterhead stationery, business cards, envelopes, labels, note cards, reply cards and fax memo forms must adhere to University standards for design, typography, color and paper stock. Their high visibility directly impacts Western Illinois University's identity and image.

To maintain consistency and cost efficiency, order these items through Document and Publication Services (DPS), telephone 309/298-1917.

The identity standards manual, available in a PDF file, sets exact typography, margin and leading standards in picas and points, which are necessary for print shops. However, for campus users these are not applicable to typical word processing programs. Use the following standards when typing on standard letterhead:

Formatting Word Documents

Font
Garamond
Size
10 pt
Line Spacing
1.5; Select format, paragraph, indents and spacing, line spacing (1.5)
Margins
Top 2.66
Bottom 0.91
Left 1.83
Right 0.75

Formatting WordPerfect Documents

Font
Garamond
Size
10.3 pt
Line Spacing
1.5; Select format, line, spacing (1.5)
Margins
Left 1.83
Right 0.750
Top 2.66
Bottom 0.913

Letter example.