WIU Trademark Licensing

Overview

What is a trademark?

A trademark is a unique identification used to distinguish products and services from other organizations or competitors. It may be a symbol, a design, or a word. An officially registered trademark is protected by law and restricts the use of the trademark to its owner. Trademarks also provide consumer protection, helping identify and promote legitimate products of the organization.

What is trademark licensing?

Trademark licensing is the means by which Western Illinois University protects the University's name, identifying marks, logos, and reputation by ensuring that all products bearing its name or likeness are of the finest quality and reflect positively on the University.

woman with WIU sweatshirtWhat is a "word mark"?

A word mark is a trademarked phrase. "Western Illinois University" and all of its abbreviated forms-WIU, Western Illinois, and Western-are included in this definition. The following word marks are also associated with Western Illinois University and are regulated under trademark law:

Who manages the trademark licensing program?

The WIU Trademark Licensing Program is administered by the Trademark Licensing Administrator in WIU's Division of Advancement & Public Services. The division partners with Licensing Resource Group of Holland, Michigan for royalty management and regulation of WIU licensees.

What is a "licensee?"

A "licensee" is a manufacturer (business, corporation, or sole proprietor) who has been approved to apply WIU logos and word marks to its products. In exchange for the privilege of doing so, the licensee submits a usage fee or royalty to the University. Royalty revenues benefit Athletics, Student Services, and Alumni Programs.

What products need to be licensed?

man with WIU shirt Any product bearing the marks (logo, words, symbol, design, or any combination thereof) of Western Illinois University must be licensed. A list of licensed vendors (licensees) can be found at http://software.trademarxonline.com/
forms/LicensedManufacturerList.aspx

Does the artwork need to be approved?

All artwork and designs, as well as, the quality of the product must be approved prior to production.

What are the guidelines for artwork approval?

Artwork submitted is approved on a case-by-case basis utilizing the following criteria: display of clearly identifiable "licensed marks", demonstration of high quality and good taste, and exclusion of subtle messages and/or fraudulent references.

Do promotional items require a licensed vendor?

Non-resale items distributed to promote the institution must be produced by a licensed vendor. In addition, product concept, artwork, logos, and word marks must be approved prior to production. Please contact the Trademark Licensing Administrator for additional information.