WIU Trademark Licensing
Color Considerations
The following are for ALL screens and embroidery:
- Official colors are: PMS 2607 (purple) and PMS 116 (yellow).
- Fashion colors are considered on a case-by-case basis and must be approved in advance of production.
- In non-logo designs, the full name "Western Illinois University" should be used when possible.
- Word marks and logos cannot be printed in red or orange.
- Word marks and logos cannot be used as watermarks.
The following are for multi-color screens and embroidery:
- Full color athletics logos should only be used on product/fabric colors: white, purple, yellow, gold, gray, black, navy, tan, or denim.
The following are for single-color screens and embroidery:
- Single color logos containing Rocky can only be printed on white or gray.
- Athletics logos not containing Rocky can only be used on product/fabric colors: white, purple, yellow, gold, gray, black, navy, tan, or denim.