University Marketing

WIU Brand Strategy - 8/27/2019 Update

The brand platform will serve as the expression of the University’s mission and vision that generates excitement and forward momentum. The new brand platform will:

  • Establish a unique brand for WIU that speaks not just to who Western is, but who we will become.
  • Refresh the brand for improved recognition and memorability.
    • Establish branding that represents academic and athletic use.
    • Simplify, consolidate and build equity using existing visual imagery (no new logo).

Next Steps:

  1. View our Brand Guideline for all the information on our brand strategy, messaging, visual style and logo usage.
  2. Watch the video of our brand story below.
  3. Contact marketing@wiu.edu for questions.