University Marketing

University Marketing Working Group (UMWG)

One of the main ways University Marketing communicates the Administration’s marketing philosophy and priorities while integrating the University’s brand and messaging strategies across the Macomb and Quad Cities campuses, the colleges, and other University units is through monthly meetings with the University Marketing Working Group (UMWG). This group is comprised of individuals across the University who perform some form of marketing function for their area in addition to their other duties.

Active participants in the UMWG include the following individuals representing the following areas:

University Marketing

College Marketers

  • Jill Beck, Assistant to the Dean, College of Fine Arts and Communication
  • Barb Arvin, Instructional Technology Systems Manager, College of Business and Technology
  • Dana Moon, Assistant to the Dean, College of Education and Human Services


  • Seth Miner, Director, Undergraduate Admissions, Macomb Campus
  • Drew Donahoo, Associate Director, Undergraduate Admissions, Macomb Campus

Alumni Programs

Annual Fund


  • vacant

Campus Recreation

Centennial Honors College

  • Rick Hardy, Director, Centennial Honors College
  • Alex Geisler, Assistant to the Director, Centennial Honors College


  • Brad Bainter, Vice President for Advancement and Public Services

Graduate Studies

Quad Cities Campus

School of Distance Learning, International Studies and Outreach

Student Services

University Housing and Dining

University Libraries

University Relations

  • Darcie Shinberger, Assistant Vice President for Advancement and Public Services
  • Jessica Lambert, Creative and Digital Integration Manager, University Relations

University Technology

  • Jeremy Merritt, Assistant Director, Computer Center, University Technology, Web Services