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University Marketing Working Group (UMWG)

One of the main ways University Marketing communicates the Administration’s marketing philosophy and priorities while integrating the University’s brand and messaging strategies across the Macomb and Quad Cities campuses, the colleges, and other University units is through monthly meetings with the University Marketing Working Group (UMWG). This group is comprised of individuals across the University who perform some form of marketing function for their area in addition to their other duties.

Active participants in the UMWG include the following individuals representing the following areas (as of 6/22/11):

College Marketers

  • Bryce Dexter, Director of Development, College of Arts and Sciences
  • Cathy Null, Assistant to the Dean, College of Fine Arts and Communication
  • Barb Arvin, Instructional Technology Systems Manager, College of Business and Technology
  • Dana Moon, Assistant to the Dean, College of Education and Human Services

Admissions

  • Andy Borst, Interim Director, Undergraduate Admissions, Macomb Campus

Alumni Programs

Annual Fund

Athletics

Centennial Honors College

  • Rick Hardy, Director, Director, Centennial Honors College

Center for International Studies

Distance Education Support

  • Colin Rogness, Academic Adviser, Bachelor of Arts in General Studies

Document and Publication Services

Foundation

  • Julie Murphy, Director of Foundation Communications/Donor Stewardship

Graduate Studies

Quad Cities Campus

  • Tami Seitz, Director of Marketing and Public Relations, Quad Cities Campus

Student Services

University Libraries

University Relations

University Technology

University Television Services

  • Todd Draeger, Instructional Technology Systems Manager, University Television Services
  • Michael Thompson, Associate Director, Television, University Television Service