University Marketing

Trademark Vendor & Manufacturer Guidelines

Use of Licensed Manufacturer

All products which utilize the word marks and/or logos of Western Illinois University must be produced by a licensed manufacturer, unless a written exception is granted in advance by the Trademark Licensing Administrator. Western Illinois University has retained the collegiate trademark management firm Learfield Licensing Partners (LLP), for management and administration of license agreements.

Royalty Exemptions

Letterhead and office supplies which are purchased for internal use by the University are exempt from royalties. Additional exceptions may be made under certain circumstances. It is the responsibility of the vendor or manufacturer to accurately document and record royalty exemptions as issued by the University.

Design Standards

 The Trademark Licensing Administrator must approve all artwork and designs prior to production. The following standards will be used in approval of designs:

  • Artwork is approved on a case-by-case basis.
  • Products must display clearly identifiable "licensed marks." No hand-drawn or substitute logos will be allowed.
  • Trademarked logos cannot be altered in any way.
  • Word marks and logos cannot be used with the marks of any other profit or non-profit entity (i.e. schools, conferences, institutions, individuals, corporations, etc.) unless appropriate approvals are obtained from the owners of those trademarks or copyrights.
  • No design can be associated with a company which would imply endorsement of the company's product or service.
  • Use of the University's signature logo must adhere to Visual Identity Standards guidelines.
  • When used in conjunction with departmental, college, or affiliated University agency logos, trademarked logos and word marks must be most prominent.
  • Use of the University seal is restricted for use on official documents and selected executive gift products (i.e. President's stationery, name plates, letter openers, paper weights, awards, diploma frames, and items crafted of gold, silver, brass, or pewter) unless a written exception is granted by the Trademark Licensing Administrator. The seal may be used alone or with the words "Western Illinois University." No other symbols or designs may appear with or around the seal.

Product Standards

The Trademark Licensing Administrator will consider products for approval based on the following:

  • Products must be representative of high quality and good taste incorporating no subtle messages.
  • No products considered dangerous or offensive will be approved. This includes products posing potential health risks or promoting drugs, alcohol, or tobacco.
  • No products with an unusually high product liability risk will be approved.