University Marketing

Integrated Marketing Using the WIU Web

Every day, our students, faculty, staff, organizations, and departments are doing amazing work that deserves recognition. This guideline can help you use the WIU web to market your;

  • Students
  • Programs
  • Majors
  • Events
  • Achievements

Need help?

  • Contact University Relations News staff at (309) 298-1993 or your campus marketing web rep.  

Writing for the Web - The Basics

Basic info submitted should include times, dates, locations, and contact info.

Whenever possible, items should be scannable, avoiding long paragraphs of text.

Additionally, info should include;

  • names of faculty, staff, students involved
  • programs of study involved
  • departments &/or colleges sponsoring info
  • quotes from participants
  • relevant keywords to help push info up in search engine returns

A Note About Keywords

Keywords should be the basis of every marketing/promotional paragraph written about your event. Keywords are the building blocks of good integrated marketing policy.

Used correctly, they;

  • help information rank higher in search engine returns
  • strengthen your 'brand'
  • strengthen association of your 'brand' with your professionals, staff, students, programs
  • creates "breadcrumb marketing" that leads interested persons back to your department or program pages to learn more
  • helps our students have a stronger 'professional web presence' when they graduate

Web-Based Marketing Resources

Public Events Calendar (Webcal) -

Please Note: Most users will look at an item they are interested in ONCE. Descriptions left blank, 'tba,' or with only partial information may not be revisited. It's better to submit only when all information is available if you don't have your own web calendar for your department.

  • Process: Anyone may submit an event for possible inclusion onto the public events calendar by using the public events submission screen.
  • All departments and organizations may request their own calendar by sending a request to
  • Followed by greatest possible audience after news releases
  • Capability of being ‘shared’ via social media (viral marketing)
  • Social media & mobile aggregating grabs (at least) name of event, date, description.
  • Helps seed web search engines to rank names, departments, events higher in search engines
  • Items entered into the calendar are used in 'feeds' and displayed to targeted audiences throughout the web
  • Basic info submitted for events should be written using names of faculty, staff, students, & their specialties; as well as programs.
  • Relevant keywords should be in copy as much as possible to help push info up in search engine returns

Questions? Contact Web Services, (309) 298-1325 or send a request to


  • Every department, major, and academic support area can have a 'page'
  • Ideally, pages should be updated once every two weeks
  • Creates a potentially viral "breadcrumb trail" that can drive traffic to WIU websites
  • Allows students, faculty, staff to promote programs and people
  • Helps WIU, majors, and departments rank higher in facebook searches
  • Creates networking opportunities for current students
  • Helps seed 'search engine recognition' for vanity searches for alumni seeking jobs

For more info, contact area web representatives/marketing staff or University Relations at (309) 298-1993.


  • Provides "breadcrumb trails" to link back for more info
  • RAPID communication
  • Helps seed search engines, social media with relevant WIU keywords
  • Assume public can view all messages & write with that in mind
  • Questions about twitter?
  • Encourages collaboration

Contact University Relations at (309) 298-1993.

Campus Connection (University Relations)

  • Faculty, staff, and many WIU alumni & retirees view connection
  • Is the single greatest on-campus targeted audience
  • Content is backed up regularly

Unews (University Relations News)

  • Content disseminated to applicable news and media outlets
  • RSS (Real Simple Syndication) compatible
  • Greatly increases chances of news coverage
  • Helps create ‘archival history’ of events
  • Promotes faculty, staff, student, department names, specialties as ‘keywords’ that seed, promote, and display these in search engines
  • Content backed up regularly and recoverable if necessary