Visual Identity Guidelines

University Branded Merchandise

The University asserts ownership of its name and any other trademark or symbol associated with or referring to the University. Any product bearing identifying marks and logos that can be interpreted as representing Western Illinois University must be produced by a licensed vendor.

Any vendor using the University's logos, trademarks, or word marks must be licensed through Learfield Licensing Partners (LLP). All entities not approved to utilize the marks of Western Illinois University are prohibited from using the marks of the University in conjunction with merchandise or services offered without prior authorization to do so from University Marketing or the University’s licensing agent.

To determine whether a prospective vendor is licensed, please visit and follow the instructions below. Please note that the list is continually evolving. If there is a vendor that is not on the list, please provide the company name, contact name, and contact phone number and/or email to University Marketing and LLP will contact the prospective vendor to inquire whether there is an interest in becoming a licensed vendor.

Licensed Vendor List access:

  1. Visit
  2. Click on "LICENSING."
  3. Click on "Licensee and Products List."
  4. Enter "Western Illinois University" in the search box, and press the search icon.
  5. Click "view."
  6. View the PDF version of the list as you would any other PDF.

LLP manages all merchant and manufacturer licensing matters for the University. For further information on how to become a licensed vendor that is legally permitted to manufacture or sell Western Illinois University merchandise to or at retail outlets, visit For information or questions concerning Rocky's Locker Room merchandise, contact the University Union Bookstore.

University groups wishing to apply a Western Illinois University logo or word mark to hard or soft goods must receive permission from University Marketing.  Examples of hard goods include, but are not limited to, mugs, pens, and buttons.  Soft goods include, but are not limited to, t-shirts, sweatshirts, and hats.  A complete index of Western Illinois University's logos, trademarks, and word marks can be found at "Official Logos and Wordmarks."  Licensed merchants must be used to produce hard or soft goods for officially sanctioned University student organizations, official University departments, or divisions.

For further information and to download a request form for the use of University logos, visit For additional inquiries, contact University Marketing.