Administrative Services

Colors

The University logos may appear only in University purple (see below for color specifications) and white; in black and white; or in the case of the Western Illinois Rocky head sweep logo, in University purple, University gold, and white when on a solid white or light background.

logo variations

Light backgrounds may include light grey and 30% (or less) screened color backgrounds.

logo variations

The logos may appear on photo backgrounds screened at 30% or less (in most cases).

logo variations

When placing the logos on a photo background, encase them in a solid white box (see "Spacing and Sizing").

logo variations

When used on purple or black backgrounds, the logos appear with a white border (keyline) around the mark and with white type.

logo variations

Rocky's teeth and the whites of his eyes must always appear white when using the Western Illinois Rocky head sweep logo or the Rocky head. On non-white backgrounds or materials, the fill of Rocky's face should appear gold, when using the full-color version of the logo, or white, when using the purple- or black-stroke versions of the logo. In addition, the logos should always appear outlined with a white keyline on non-white backgrounds or materials.

purple and gold Western Illnois Rocky head sweep logo on black purple and gold Rocky head on black white Rocky head on purple white Rocky head on black white Rocky head on black white Rocky head on black

In addition to the official University purple and black, the University also uses a designated gold.

Purple

  • Pantone 2607
  • CMYK – C: 81, M: 100, Y: 0, K: 7
  • RGB – R:102 , G:51 , B:153
  • Web - #663399
University Purple for print

For Print

University Purple for web

For Web

Gold

  • Pantone 116
  • CMYK – C: 0, M: 16, Y: 100, K: 0
  • RGB – R:255 , G:204 , B:0
  • Web - #FFCC00
University Gold for print

For Print

University Gold for web

For Web