Western Illinois University - Quad Cities - Academics
Web Tools and Search Bar
Quad Cities Campus
Marketing at WIU Quad Cities
Program of Study
Marketing lies at the heart of successful organizations. Thriving businesses need employees who can identify customer needs as well as create and implement marketing solutions to satisfy those needs. Through your Marketing courses at Western Illinois University–Quad Cities, you will develop important skills in the areas of professional selling, consumer behavior, marketing research, supply chain management, e-marketing, and marketing management. Classes are taught using a combination of multimedia technology, case analysis, lecture, computer-based simulations, and experiential learning activities.
The Marketing program includes professors who have received national recognition for outstanding teaching from the American Marketing Association, the Society for Marketing Advances, and the Marketing Management Association. Several Marketing professors have previously been named as the “Outstanding Teacher of the Year” in the College of Business and Technology.
The department’s low student-teacher ratio means that you will have the personal attention you need for optimal learning. Marketing professors specialize in services marketing, direct marketing, internet marketing, consumer research, retailing, professional selling, sales management, and advertising. Their industry experience in these areas enables them to introduce students to a network of professionals both here and internationally.
A number of scholarships, ranging from $100 to $1,000, are available on a competitive basis. Detailed information on scholarships is available from the college advising office, (309) 298-1619; Western’s Scholarship office, (309) 298-2001; or on the Web at wiu.edu/Scholarship.
Honors in Marketing
To be eligible for the Centennial Honors College, entering freshmen must have an ACT composite score of at least 28 OR have a 26 or 27 composite ACT and be in the top 15% of their graduating class OR have an ACT composite score of at least 24 and be in the top 10% of their high school graduating class. Comparable SAT score is acceptable. Transfer and current WIU students who wish to join the Honors College (including the Quad Cities Honors Program) must have a 3.4 grade point average on a 4.0 scale based on 12 or more semester hours. Honors credit is given for honors coursework completed at other accredited institutions. To find out more, visit wiu.edu/Honors.
Students are encouraged to join and participate in Western’s chapter of the American Marketing Association (wiu.edu/users/miama). Membership in the organization broadens students’ education through discussions, visits with leading marketing officials, assistance with résumé and interviewing preparation, and field trips to marketing facilities.
The College of Business and Technology is fully accredited by the Association to Advance Collegiate Schools of Business International, which assures that you receive a rigorous, up-to-date education. AACSB International is the largest and most prestigious accreditation organization for management education in the world.
The department and the University encourage involvement in internship programs with public and private businesses and industry. Along with credit toward graduation, such internships provide valuable experience and frequently result in employment upon graduation.
For More Information
For admissions process and general program information, contact Western Illinois University–Quad Cities at (309) 762-9481. For specific program questions, contact our Advising Center at (309) 762-1988.