Economics and Decision Sciences
Aastha Gupta
Assistant Professor of Economics
Stipes Hall 426
a-gupta@wiu.edu
Ph.D. Economics, Southern Methodist University, 2022, dissertation: "Essays in Advertising, Regulation and Consumer Naivety"
M.A. Economics, Southern Methodist University, 2017
M.A. Economics, Delhi School of Economics, 2014
B.A. Economics, University of Delhi, 2012
Dr. Gupta's dissertation, "Essays in Advertising, Regulation and Consumer Naivety," was written under the supervision of Prof. Santanu Roy and focuses on the issues related to communication and advertising strategies of the firms and the possibility of deception of consumers. She investigates the impact of regulatory measures directed toward the protection of consumers, including the behaviorally naive consumers. Dr. Gupta is a founding member of the Behavioral Economics and Organization Research Group (BEORG) at WIU.
Research Interests
Industrial Organization, Information Economics and Behavioral Economics
Upper Division or Graduate Course Responsibilities
- ECON 538: Managerial Economics
- ECON 330: Intermediate Microconomics
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