Graduate Studies

Event Planning and Management
2017-2018

Gainful employment information

Chairperson: Daniel G. Yoder
Graduate Program Coordinator: Katherine Broughton
Office: Currens Hall 400
Telephone: (309) 298-1967
E-mail: RPTA@wiu.edu
Website: wiu.edu/RPTA
Location of Program Offering: Quad Cities

Program Description

The interdisciplinary graduate certificate in Event Planning and Management offered by the Departments of Recreation, Park and Tourism Administration and Dietetics, Fashion Merchandising and Hospitality provides an opportunity for individuals interested in obtaining entry-level and mid-level positions in event planning and management as well as seasoned practitioners wanting to advance their knowledge of theoretical and applied best practices in commercial, public and non-profit environments. The six-course, 18 credit hour graduate level certificate program is designed to be flexible so that participants can complete the program in one year, or as their schedule allows. The interdisciplinary courses expose students to industry best practices as well as theoretical, legal and economic considerations related to event design, fiscal planning, food sanitation and security, and risk management.

Courses may be counted towards the certificate and a Master of Science degree in RPTA. Students who wish to earn a certificate and MS simultaneously must notify the graduate program coordinator so they can receive proper advising.

Requirements for Enrollment

Applicants for admission to post-baccalaureate certificate programs must hold a bachelor’s degree from an institution that is accredited by the appropriate regional accrediting agency with an overall GPA of 2.75 or last two years’ GPA of 3.0. Students may be considered for probationary admission, at the discretion of the academic department, if they do not meet the minimum GPA requirements. Probationary admits will be required to earn 6 s.h. of B or better graduate work prior to petitioning to be removed from probationary status.

In addition to the application to the School of Graduate Studies, applicants should include:

  • A current personal resume
  • Three letters of reference
  • An essay, professional in appearance and content, addressing the following topics:
    1. The applicant’s immediate and long-term career plans
    2. The applicant’s reasons for wanting to pursue a post-baccalaureate certificate in Event Planning and Management

Certificate Requirements

I. Core Courses: 12 s.h.

HM 500 Fiscal Planning and Management for Events (3)
HM 501 Risk Management and Safety for Events (3)
RPTA 563 Event Protocol and Promotion (3)
RPTA 567 Best Practices in Event Planning and Management (3)
RPTA 604 Comprehensive Examination for Event Planning and Management (0)

II. Directed Electives: 6 s.h.

Choose two from the following list:
HM/RPTA 455G Casino Operations (3)
IDT 525 Grant Writing Basics (3)
KIN 545 Sport Facility & Event Management (3)
MST 501 Museum Administration (3)
MST 502 Museum Exhibition (3)
RPTA 424G Fundraising and Volunteerism in Leisure Services (3)

TOTAL: 18 s.h.

Course Descriptions

Hospitality Management (HM)

455G (cross-listed with RPTA 455G) Casino Operations. (3) Description of basic casino operations and principles of casino marketing, mathematics of casino games, and utility analysis of gaming motivation and gaming addictions. Exploration of career opportunities in the gaming industry. Historical background and impact of gaming on hospitality industry. Prerequisites: HM 353; or RPTA 322 or RPTA 323; or permission of the instructor.

500 Fiscal Planning and Management for Events. (3) Best practices and industry standards for fiscal planning and reporting practices used to monitor events in commercial, public and non-profit environments. Students will be introduced to planning, decision-making, and reporting models commonly used in event and event-related industries.

501 Risk Management and Safety for Events. (3) Best practices and industry standards related to safety and security considerations for events in commercial, public and non-profit environments. Students will be introduced to risk management practices including food security, crowd management, and event sanitation.

Instructional Design and Technology (IDT)

525 Grant Writing Basics. (3) (On-line course only) To identify and select appropriate grants, learn strategies for effective proposal writing, and develop skills for utilizing a team approach to generate ideas, coordinate writing, maximize organizational involvement, and strengthen successful grant implementation.

Kinesiology (KIN)

545 Sport Facility and Event Management. (3) A comprehensive review and analysis of the management of sport facilities and the process of managing events held at these facilities.

Museum Studies (MST)

501 Museum Administration. (3) This course will provide students with an overview of management history, theory and practice focusing on the issues involved in managing a non-profit organization. Topics to be covered include strategic planning; ethics and governance; membership; earned income; and marketing and non-profit finance. Students will complete a finance assignment and an in-depth museum management case study. A variety of topics will be covered including the concepts of project management, team building, group problem solving, and managing change. Case studies of actual projects in museums.

502 Museum Exhibition. (3) This course will focus on the development of interpretive museum exhibitions including theory, planning, research, methodologies, design, construction and installation, and the application of new technologies.

Recreation, Park and Tourism Administration (RPTA)

424G Fund Raising and Volunteerism in Leisure Services. (3) A study of the principles and practices associated with fund raising and utilization of volunteers in public as well as private nonprofit leisure service organizations.  Prerequisite: RPTA 322 or permission of instructor.

563 Event Protocol and Promotion. (3) Best practices and industry standards related to protocol and promotion for events in commercial, public and non-profit environments. Students will demonstrate protocol, promotion and technological competencies by developing a protocol and promotion plan incorporating market research, universal design and technology.

567 Best Practices in Event Planning and Management. (3) Best practices related to planning, implementing and evaluating events in commercial, public and non-profit environments. Students will be introduced to concepts for successful program design and strategic management strategies for the implementation and evaluation of events.

604 Comprehensive Examination for Event Planning and Management. (0) Students will complete a comprehensive examination covering the course content required for the Post-Baccalaureate Certificate in Event Planning and Management. The examination will be administered in the fall and spring semesters and may be taken a maximum of three times. Graded S/U.