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Bachelor of Business in Marketing

Options of Study:
  • Enterprise Marketing
  • Marketing Technology (retitled Digital Marketing effective Summer 2024)
  • Omni-Channel Marketing

Why Choose Marketing at WIU?

  • Integrated digital, social and mobile marketing curriculum provides an industry relevant skill-set
  • Embedded industry certifications provide competitive positioning in career placement
  • Student organizations, study abroad programs, professional development events, career fairs, and internships provide networking opportunities and industry experience
  • The integrated program allows students to earn two degrees (bachelor's and MBA) in just five years
  • Accreditation by AACSB International (The Association to Advance Collegiate Schools of Business) ensures a quality educational experience

Program Availability

  • Macomb
  • Online (Enterprise Marketing option)

Job Placements of WIU Graduates

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  • Aeroteck
  • Allstate
  • Ingram Barge Company
  • Praxair


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