Brand Guidelines
Brand Hub
This is WIU
Western Illinois University's brand showcases our history and brings new initiatives to light that move us forward. Together, we position Western as one community to reach more students who share our Leatherneck values. This guide helps all ambassadors—anyone representing WIU—apply the brand.
About WIU
Vision
Western Illinois University aims to be the leading public regional university in providing educational quality, opportunity, and affordability.
Mission
Western Illinois University empowers students, faculty, and staff to lead dynamic and diverse communities. We provide student-centered undergraduate and graduate programs characterized by innovative teaching, research, and service, grounded in multidisciplinary, regional, and global perspectives. We engage our students in educational opportunities guided by a professional and diverse faculty and staff in collaboration with alumni and community partners.
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