Economics and Decision Sciences

Aastha Gupta

Assistant Professor of Economics Dr. Aastha Gupta

Stipes Hall 426

Ph.D. Economics, Southern Methodist University, 2022, dissertation: "Essays in Advertising, Regulation and Consumer Naivety"

M.A. Economics, Southern Methodist University, 2017

M.A. Economics, Delhi School of Economics, 2014

B.A. Economics, University of Delhi, 2012

Personal website

Dr. Gupta's dissertation, "Essays in Advertising, Regulation and Consumer Naivety," was written under the supervision of Prof. Santanu Roy and focuses on the issues related to communication and advertising strategies of the firms and the possibility of deception of consumers. She investigates the impact of regulatory measures directed toward the protection of consumers, including the behaviorally naive consumers. Dr. Gupta is a founding member of the Behavioral Economics and Organization Research Group (BEORG) at WIU.


Research Interests

Industrial Organization, Information Economics and Behavioral Economics


Upper Division or Graduate Course Responsibilities

  • ECON 538: Managerial Economics
  • ECON 330: Intermediate Microconomics