Advancement & Public Services

Rocky on Parade2015 Rocky on Parade logo

Presented through the College of Fine Arts and Communication, Rocky on Parade is a public art project that celebrates the University’s traditions, strengthens the unity of campus and community, contributes to the economic vitality and quality of life in Macomb, and supports student scholarships.

How it Works...

Rocky on Parade is modeled after successful community art projects such as Chicago’s Cows on Parade, Georgia Southern’s Eagle Nation on Parade and Hawaii’s Geckos in Paradise. Using a design similar to WIU’s iconic Rocky sculpture located near Hanson Field, the bulldogs are cast in fiberglass. Each bulldog is mounted on a concrete base and will bear a commemorative plaque acknowledging the generous contributions of each sponsor. Area artists will submit design proposals for these larger than life bulldogs. Selected artists will pick up their bulldog and transform the blank fiberglass surface of the sculpture into an original work of art. The sculptures will be unveiled at the Town & Gown Celebration on September 24, 2015. The bulldogs will also be “on parade” during WIU’s Homecoming Parade. Following Homecoming, the bulldogs will be transported to their final destination for display.

The "Parade" Begins

Maps of the bulldogs’ locations will be distributed to the Macomb Convention & Visitors Bureau, Chamber of Commerce, Western Illinois University, and other locations throughout the community. Visitors to Macomb will follow a “Dog Walk” through the community to see the bulldogs all the while dining in local restaurants, shopping locally, and supporting the WIU and Macomb Communities. Visitors will continue to return when their interest is once again sparked as new bulldogs are revealed in the coming years. Prospective students and their parents will see the community’s support of Western Illinois University and may be even more motivated to select WIU as their choice school of choice.

Become part of a Unique Development Project!

Find out how you can be a part of this great event by viewing our sponsorship information to learn more about being a Rocky on Parade sponsor.

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Opportunity for Artists

We invite you to submit your drawings for a chance to design a larger-than-life bulldog! There is no cost associated with submitting an entry for consideration.


For more information contact