Rocky on Parade

Who are the Rocky Sponsors?

They are people like YOU who want to be part of a unique project that supports our community, local artists, and WIU students in an exciting and unforgettable way! Being a  Rocky on Parade sponsor can make your business or organization more visible while letting others know that you care about your community. For a sponsorship of $1,800 or $3,500, you fund costs associated with creating the bulldogs and the remainder of the sponsorship goes directly to scholarships for WIU Art  & Design students.  Rocky on Parade is also offering a two-year payment plan for those who would like to sponsor a bulldog, but would prefer to spread the cost over a longer period.

The  Rocky on Parade committee review all artist applications and then select the designs best suited for the program. Once the artists have been chosen by the committee, the sponsors will select and work with the artist of their choice. The order of sponsor selection of artists is lottery based this year. Each sponsor will receive a number, and at the artist draft, the sponsors will be put into a lottery. Sponsors will have the ability to purchase multiple submissions to increase their chances of being called to select their Rocky design at the draft. The sooner your number is called, the more designs from which you will have to choose. Sponsors will select their artist on Draft Day, scheduled for April 29, 2020.

Once each sculpture is completed, it will be installed at the sponsor’s location of choice. Imagine having a bulldog that you helped bring to life proudly standing in front of your business or headquarters. And of course, if you desire your bulldog to find a home elsewhere, the commemorative plaque will let everyone know that you were a vital member of the  Rocky on Parade team. Bulldogs are not allowed at personal residences. Once delivered, the bulldogs become the responsibility of the sponsor.

Being a Sponsor has its Benefits!

The  Rocky on Parade marketing and public relations campaign will get consumers on the streets participating in this public art project. Through newspapers, television, radio, e-marketing, tourism newsletters, direct mail, and more, sponsors will enjoy increased consumer awareness, traffic and revenues through this highly visible and memorable project. Compare running a magazine or radio ad to the sponsorship investment in Rocky on Parade . Your business will benefit for years through your association with a positive community project. The local economy, hotels, restaurants and shops will also benefit from increased traffic when people visit Macomb to see these unique bulldogs on display.

Sponsors will receive:

  • Extensive marketing
  • Marketing rights to use  Rocky on Parade and your bulldog in your own promotional efforts
  • Rocky on Parade  plaque commemorating you as the sponsor, your artist and the bulldog’s name, affixed to the bulldogs base
  • Participation and recognition in WIU’s annual Town & Gown Celebration and Homecoming parade

Big Dog ($1,800)

  • 30”x50”x24” fiberglass bulldog
  • Artist supply stipend
  • Autobody clear-coat finish
  • Marketing expenses
  • Delivery and installation of the bulldog
  • Concrete base
  • Plaque with bulldog name, artist name, and sponsor name
  • Donation of $500 to the Department of Art & Design scholarship
  • Admission, recognition & reveal at WIU's Town & Gown Celebration

 

 

 

Alpha Dog ($3,500)

  • 44”x70”x33” fiberglass bulldog
  • Artist supply stipend
  • Autobody clear-coat finish
  • Marketing expenses
  • Delivery and installation of the bulldog
  • Concrete base
  • Plaque with bulldog name, artist name, and sponsor name
  • Donation of $1,100 to the Department of Art & Design scholarship
  • Admission, recognition & reveal at WIU's Town & Gown Celebration