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From left to right: Taylor Brixie, WIU Marketing Club president; Alexandra Wilkins, fundraising chair; Donna Wiencek, assistant professor and faculty advisor; Joanne Yabsley, member; and Darby Rumler, promotional chair.
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WIU Marketing Club Members Attend AU/AMA Collegiate Conference

November 17, 2017

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MACOMB, IL - - Members of the Western Illinois University Marketing Club recently attended the 2017 AU/AMA (American Marketing Association at Aurora University) Collegiate Conference.

Business students from universities across the United States networked with industry leaders and marketing professionals and learned about a variety of topics, including how to market themselves, integrated marketing communications, sales, social media, analytics and decision making and executive recruitment. Speakers included: keynote speaker Renee Barone, vice president at Weber Shandwick; Neil Brown, chief marketing officer at Modern Marketing Partners; Leah Hendrickson, social media manager for the Chicago Blackhawks; and Lynn Hazan, president of Lynmann Hazan & Associates, Inc.

"The AU/AMA Collegiate Conference was an amazing experience," said WIU Marketing Club president and senior marketing major (Willlowbrook, IL) Taylor Brixie. "The breakout sessions gave me essential information about my future and career path. I loved learning about different aspects of marketing and how I can brand myself as a prime candidate. I love attending conferences because they're a great way to network with other students and larger companies. Overall, it was a great experience, and I am excited to see how I can apply the information I learned to my future."

Other marketing club members said:

"The conference never fails to impress when it comes to insightful speakers in the marketing field, high quality break-out sessions and plentiful networking opportunities. – Darby Rumler; senior marketing major; Mount Carroll, IL

"I enjoyed that the conference was being developed with the college student in mind. This was a great opportunity that provided me with skills I will be able to take with me." – Alex Wilkins, senior recreation; park and tourism administration major; Nederland, CO

"Being an Australian exchange student, as soon as I heard about the conference, I knew I had to attend. It wasn't just about industry and the chance to meet some important recruiters and industry professionals; it was also a chance to prepare myself for the time after I graduate and learn how to be successful as I start my career." – Joanne Yabsley; junior marketing major; Manly, Australia

For more information, contact junior marketing major Zachary Goriszewski (Springfield, IL), online communicator for the WIU Marketing Club, at

Posted By: Alisha Looney (
Office of University Communications & Marketing