University News

WIU Marketing Professor Featured in 2020 Marketing Trends Outlook and Guide

April 6, 2020

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MACOMB, IL - - Western Illinois University Assistant Professor of Marketing Donna Wiencek, was featured as an expert in a 2020 article on marketing trend expectations for 2020.

Wiencek was one of nine experts who were able to contribute to the article and address questions about her opinion on what the biggest trends will be in the world of marketing in 2020, what types of skills young people entering the marketing field will need in the coming years and how Wiencek envisioned technology impacting marketing in the next five years.

"It was truly an honor to contribute to this article on the future of marketing in 2020 with leading experts in the field," she said. "As the complexity of the digital world and customer journey evolve, the need for a 'future-proof' workforce, composed of creative and versatile professionals with digital and analytical skills, is critical to success. Preparing young marketers to be successful in their professional careers is essential to the future of their lives and ours."

To view the article, visit

Posted By: Hayley Porter (
Office of University Communications & Marketing