University News

Entrepreneurial Skills in a Web 2.0 World

February 4, 2009

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MACOMB, IL -- It's like outer space … the web is a brave new frontier with new discoveries, innovations and tools popping up every day.

To help aspiring entrepreneurs use technology to its fullest, the Western Illinois University Marketing Club will sponsor "Mindset vs. Marketing: How to Thrive as a Next Gen Entrepreneur in a Web 2.0 World" at 5:30 p.m. Tuesday, Feb. 10 in Stipes Hall 121 on the WIU-Macomb campus. Western graduate Bradley Will and Gabe Strom will demonstrate how to best use popular social networks such as Facebook and MySpace to build a business and thrive in this current economy through Web 2.0. This "new" web concept has led to the development and evolution of web-culture communities such as Twitter, video sharing sites, wikis, blogs and numerous social networking sites.

Will and Strom will focus on mindset for business: creating success in the current economy; choosing a path: what are the options?; authenticity: true self versus false self; and attraction marketing: consumers buy from people they like and trust. The presentation is open free to the WIU campus community.

Will graduated from WIU in 2006. He recently established a marketing company, which has assisted more than 20 young entrepreneurs start their own businesses. Strom started his first business as a sophomore at Eastern Illinois University and has since created or advised more than 12 business
start-ups in the past eight years. He currently runs a 2.0 video coaching business.

According to Club President Sam Dever (Canton, IL), the WIU Marketing Club is open to all majors and provides opportunities for students to network, build their resumes, take business-related field trips, participate in fundraisers and learn from guest speakers from the business world.

For more information about the WIU Marketing Club, text "MKTG" to "313131" to be added to the club's text list (standard rates apply) or e-mail Dever at

Posted By: Darcie Shinberger (
Office of University Communications & Marketing