Management and Marketing

Marketing Program Details

  • Campus Availability: Macomb, Online
  • Digital Marketing and Enterprise Marketing options allow students to focus their educational plan of study based on career goals
  • Students develop important skills in the core strategic areas of products and services, professional selling, promotion, pricing, and marketing management through knowing and doing
  • Mobile marketing, social media marketing, and a host of Internet-based marketing technologies give our students a “knowledge edge” after completing their degrees

Please refer to the undergraduate catalog for detailed program information and course requirements


A degree in Marketing is very desirable, offering challenging opportunities, career flexibility, and financial rewards. Career opportunities in Marketing are varied and are available in the business, government, and nonprofit sectors.

  • Account Executive/Manager
  • Assistant Vice President
  • Associate Product Manager
  • Billing/Claims Analyst
  • Bond Service Representative
  • Consumer Intelligence Manager
  • Customer Service Coordinator
  • Director of Brand Development
  • Marketing Administrator
  • Outreach and Enrollment Specialist
  • Plant Manager
  • Vendor Returns Specialist


Marketing lies at the heart of successful organizations. Thriving businesses need employees who can identify customer needs as well as create and implement marketing solutions to satisfy those needs.

  • Antares Institute of Health
  • Beltman Relocation Group
  • Brand Connections
  • Charles Schwab
  • CDW
  • John Deere
  • Kinze Manufacturing
  • Quad Cities River Bandits
  • Rockwell Collins
  • United States Air Force
  • UP Global
  • Veterans Canteen Service