Management and Marketing

Bachelor of Business in Marketing

Why Choose Marketing at WIU?

  • Integrated digital, social and mobile marketing curriculum provides an industry relevant skill-set
  • Embedded industry certifications provide competitive positioning in career placement
  • Student organizations, study abroad programs, professional development events, career fairs, and internships provide networking opportunities and industry experience
  • The integrated program allows students to earn two degrees (bachelor's and MBA) in just five years
  • Accreditation by AACSB International (The Association to Advance Collegiate Schools of Business) ensures a quality educational experience
Marketing Club Group Picture

Marketing Club

WIU's Marketing Club provides students with the opportunity to explore the practical applications of marketing management, advertising, promotion, and public relations.


Darby Rumler

Senior Darby Rumler, is a second generation Leatherneck and pursuing dual Bachelor's degrees in Marketing and Graphic Communication. She been an active member of the WIU Marketing Club, a student leader for the Campus Students for Christ ministry, and a Media Team member for the Crossing church.

"Western has given me the knowledge, hands-on skills, experiences, and resources to succeed after college. Being a leader of numerous group projects and the President of Marketing Club has taught me what it means to be a leader -and yet still be coachable, how to organize unique events, fundraisers, and execute multi-media advertising campaigns, and how to think with a more future-forward focus."

-Darby Rumler, '19


  • CBT Distinguished Alumnus Scholarship ($2000)
  • Dr. Jack P. Daniels (4 @ $1000)
  • William Epperly Scholarship ($1500)
  • Excellence in Business and Technology Scholarships (10 @ $2000)
  • Jerry Purdum Scholarship for Business ($2000)