Visual Identity & Licensing Standards in Print Applications

Table of Contents

Introduction

Western Illinois University enters its second century with a sense of renewal. Strong enrollments, a successful capital campaign, clear signs of pride on the part of students and alumni, and a new presidential era contribute to an institution secure in its identity.

Building on these successes, a campus integrated marketing committee has worked with the Chicago-based Lipman Hearne marketing firm to position Western's image for the future. The goals of the marketing platform are to:

Sherman Hall Tower A new University signature formed with the Sherman Hall tower and the full University name has been designed to complement these goals and position Western Illinois University through this bold new graphic identity.

The consistent use of this new graphic identity on University materials and in University communications, in combination with appropriate use of approved typography and color, is integral to the marketing platform. This new Sherman Tower mark is to be the dominant logo presentation, replacing the former WIU teardrop logo.

Care must be taken to display it consistently and prominently in print and electronic presentations. Adherence to the visual identity standards will strengthen Western Illinois University's image and recognition.

The presentation does not alter the use of the intercollegiate athletics logos which were updated in 1997.