Management and Marketing

Wanmo Koo

Wanmo Koo, Associate Professor of Marketing

Stipes Hall 418N
(309) 298-1535
W-Koo@wiu.edu

Education

  • Ph.D., Retail and Consumer Sciences, University of Tennessee, Knoxville, TN, 2014
  • M.A., Merchandising, University of North Texas, Denton, TX, 2010
  • B.S., Fashion Design Information, Chungbuk National University, South Korea, 2008
  • B.A., English Language and Literature,  Chungbuk National University, South Korea, 2008

Teaching Interests

  • Marketing Research
  • Promotional Concepts
  • International Marketing 

Research Interests

  • Omni-Channel Marketing
  • Online and Brick-and-Mortar Store Atmospherics
  • Cross-Cultural Consumer Behavior 
  • Self-Congruity

 Professional Highlights

  • Published articles in the International Journal of E-Business Research (2020), Journal of Global Fashion Marketing (2017), International Journal of Marketing Studies (2017), and International Journal of Interactive Mobile Technologies (2016)

  • Presented papers at American Collegiate Retailing Association Annual Conference (2017) and International Textile and Apparel Association Annual Conference (2015)

  • Session chair at American Collegiate Retailing Association Annual Conference, Bloomington, MN

 Student Engagement

  • Accompanied Marketing students to NRF Foundation Student Program 2020 in New York City