Management and Marketing
Wanmo Koo, Associate Professor of Marketing
Stipes Hall 418N
(309) 298-1535
W-Koo@wiu.edu
Education
- Ph.D., Retail and Consumer Sciences, University of Tennessee, Knoxville, TN, 2014
- M.A., Merchandising, University of North Texas, Denton, TX, 2010
- B.S., Fashion Design Information, Chungbuk National University, South Korea, 2008
- B.A., English Language and Literature, Chungbuk National University, South Korea, 2008
Teaching Interests
- Marketing Research
- Promotional Concepts
- International Marketing
Research Interests
- Omni-Channel Marketing
- Online and Brick-and-Mortar Store Atmospherics
- Cross-Cultural Consumer Behavior
- Self-Congruity
Professional Highlights
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Published articles in the International Journal of E-Business Research (2020), Journal of Global Fashion Marketing (2017), International Journal of Marketing Studies (2017), and International Journal of Interactive Mobile Technologies (2016)
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Presented papers at American Collegiate Retailing Association Annual Conference (2017) and International Textile and Apparel Association Annual Conference (2015)
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Session chair at American Collegiate Retailing Association Annual Conference, Bloomington, MN
Student Engagement
- Accompanied Marketing students to NRF Foundation Student Program 2020 in New York City
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