Josh Averbeck


Associate Professor
300 Memorial Hall
Department Main Office Phone: (309) 298-1507
Personal Webpage: Averbeck's Personal Website

Josh Averbeck is an assistant professor in the Department of Communication at Western Illinois University. He started with his graduate career here at Western Illinois University and then completed a Ph.D. in Communication at the University of Oklahoma. Josh primarily teaches courses in the persuasion track of the major.

Josh's work has been published in Communication Monographs, Journal of Communication, and Human Communication Research. He has two primary areas of research that often intersect. The first is language expectations and persuasiveness. These projects seek to expand Language Expectancy Theory by examining the predictors and outcomes of particular language expectancy. Linguistic complexity, semantic complexity, sidedness, and affect are some of the language variables used in these projects.

The other area of research is ironic message production and processing. Ironic messages are common in our interactions and serve an important persuasive function. I look at what motivates us to produce ironic messages and what condition affect ironic message reception.


Ph.D. in Communication, University of Oklahoma - 2011
M.A. in Communication, Western Illinois University - 2007
B.A. in General Science, North Central College – 2004

Teaching Areas

Persuasion Language
Health Communication
Interpersonal Communication
Research Methods

Research Interests

Persuasive Message Design
Language Use
Language Expectations
Message Processing