University News

WIU to Now Offer MBA in Marketing

March 28, 2023

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MACOMB/MOLINE, IL - - Western Illinois University will now offer a Marketing concentration in the Master of Business Administration (MBA) program, beginning in Fall 2023.

"We are excited to announce the new marketing concentration in the MBA program at WIU," said College of Business and Technology Associate Dean and MBA Director Tara Feld. "Marketing strategy is critically important to firms, particularly in highly competitive markets, ensuring brand identity and strong customer relationships."

Marketing is a core function of an organization. In an increasingly globalized, competitive and technologically equipped business and consumer world where there is a need for strategic, market-based decision-making, it has become ever more critical.

Students in the MBA program who concentrate on Marketing will gain a complementary set of industry-desired knowledge and skills for effective market-based decision making. Students can select courses from several specialized areas, including mobile, marketing measurement, pricing, customer relationship management (CRM) and direct and interactive marketing and get exposure to the international marketing arena. Additionally, students can choose to complete a marketing internship and an independent study project.

The Marketing program curriculum is market-driven and utilizes specific learning-enhancing methodologies, including industry-offered micro-credentials, simulations and the development of mobile and Internet-based applications.

For more information on WIU's Marketing MBA program, visit wiu.edu/cbt/mba.

Posted By: University Communications (U-Communications@wiu.edu)
Office of University Communications & Marketing